The Allergy & Free From Show is delighted to announce that the box office is now officially open for its landmark 2026 edition, taking place 9–10 May at the NEC Birmingham. To celebrate the first edition at the NEC Birmingham, the first 500 visitors can benefit from free tickets using the code AFF26.

This will be the show's first-ever edition at the NEC Birmingham, following an overwhelmingly positive response from visitors calling for a more central, national event. The move marks an exciting new era for the UK's biggest celebration of free-from living.

More than 150 allergy-free and free-from brands will exhibit at the 2026 event, spanning food & drink, skincare, health, wellbeing, and women's health. Visitors will have the chance to sample products, discover innovations, and connect directly with experts, advocates, and leading voices from across the sector.

Returning for 2026 is the Inspiration Stage, sponsored by Koko Dairy Free, featuring an unmissable line-up of speakers including Becky Excell, best-selling author and the Queen of Gluten Free, and Becky Adlington OBE, GB Olympic swimmer and coeliac advocate. Both will share empowering insights and guidance for living well with allergies and intolerances.

The show will also welcome back The Kitchen, hosting an action-packed schedule of live demos and fresh recipe ideas; and the Balmonds Skin Hub, offering visitors a hands-on opportunity to explore and test the latest skincare designed for sensitive and allergy-prone skin.

Exciting New Additions for 2026
The Hormone Health Hub, sponsored by Arla Cultura, will deliver practical sessions and expert advice on hormonal health and wellbeing giving attendees key insights and takeaways.

The Health & Wellness Zone is a brand-new area showcasing leading wellness brands and breakthrough startups for visitors to meet, sample, and learn from.

“We couldn't be more excited to open the box office for what will be our most accessible and ambitious show yet,” said Annie Bennett, Event Director, The Allergy & Free From Show. “Our move to the NEC Birmingham reflects the overwhelming feedback we've received from our community. With fantastic new features, returning favourites, and over 150 brands, 2026 is set to be a truly national celebration of living well with allergies and intolerances. We can't wait to see the community come together.”

Free tickets are limited to the first 500 using code AFF26. For more information and to register to attend, please visit www.allergyshow.co.uk

ENDS

For further press enquiries, please contact

Sophie Ferrier, Senior Marketing Manager, Allergy & Free From Show.

Sophie.Ferrier@raccoonmediagroup.com

About Raccoon Media Group

Raccoon Media Group was founded in 2018 with the launch of the multi-award-winning National Running Show and over the next few years went on to launch many popular consumer events in health and wellbeing markets. The business has expanded significantly since its inception and is now a dynamic, scaled, high-growth media business focused on mobilising passion-led B2C and B2B communities across the globe. Our events and media properties deliver year-round content and advice to specialist, self-identifying audiences. Raccoon is entrepreneurial, fast-paced and disruptive. As a business we question the status quo, we invest in exceptional people, we operate with a clear purpose and deliver sustainable events that directly meet the needs of our audiences in a way that ignites and bolsters the industries in which we operate.