11 Nov 2025
Hybrid Hospitality Brand Jo&joe Opens Its Doors in Auckland

Accor

JO&JOE Auckland officially opens today, marking a milestone moment as the global hybrid hospitality brand makes its Asia Pacific debut.

Located at 16-20 Fort Street in the heart of Auckland's CBD, JO&JOE redefines the boundaries between hostel, hotel, and local hangout with its signature 'open house' concept, designed for curious minds and adventurous spirits.

“Everyone is welcome at JO&JOE. We've created an inclusive place that combines the comfort of a hotel with the vibrancy and social atmosphere of a hostel, where both travellers and locals can enjoy the vibe and swap travel tales over a drink in our buzzing rooftop bar," says Kristen Pirie, General Manager of JO&JOE Auckland.

JO&JOE Auckland features bold interiors and playful communal spaces including the Happy House common area, a 40-seat lobby bar where guests self-check-in, a laid-back snack and chill corner, and a destination 50-seat rooftop bar and restaurant offering house made pizzas, loaded fries, tap beers and cocktails with city views.

The Rooftop Bar at JO&JOE will come alive with weekly DJ sets and live music, creating a high-energy atmosphere for guests and locals alike.

The new hotel-hostel offers 293 beds across 75 rooms, with accommodation options ranging from shared dormitories to private rooms with ensuite bathrooms. All dorm rooms which sleep eight, six, or four people offer both female-only and male-only options, with shared and private bathrooms. 

The accommodation mix includes 37 double rooms: 17 standard doubles (including 2 accessible rooms) and 20 rooms featuring bunk beds. Dorm beds start from just $65 NZD per night, providing exceptional value in New Zealand's largest city.

Centrally located near Auckland's waterfront, ferry terminal, Fort Street bus routes, Britomart train station, and Sky Tower, JO&JOE Auckland serves as the ideal base for exploring the city's vibrant mix of local eateries and cultural attractions. The Auckland property embodies the JO&JOE brand's philosophy of blending the dynamic pulse of urban life with the relaxed rhythm of the coast.

JO&JOE Auckland is the 11 to open in the world, alongside properties in Budapest, Hossegor (France), Paris Gentilly, Paris Nation, Rio de Janeiro, Rome, Vienna and in the Chinese cities of Yangzhou Hanjiang, Shaoguan Wujiang District, and Chengdu Dujiangyan. The brand is part of Accor, the largest hotel operator in New Zealand, together with its lifestyle entity, Ennismore, the fastest-growing lifestyle and leisure hospitality company. JO&JOE Auckland is owned by New Zealand-based CP Group, one of the country's largest private hotel investors and developers.

Bookings are available now at joandjoe.com or for group bookings, email: groups.auckland@joandjoe.com

Follow JO&JOE Auckland on Instagram.

ENDS

 

ABOUT JO&JOE

JO&JOE is a hybrid hospitality concept that breaks the mold by blending the best of traditional hotels with the social vibe of youth hostels to create a new kind of intergenerational shared living experience. Created for today's travellers—millennials, young professionals, families, friends, or coworkers—JO&JOE offers open, stylish, and affordable spaces where spontaneous, local, and collective living takes centre stage. Designed as a giant “Open House” vacation home, JO&JOE embraces a spirit of friendliness, openness, and energy. Each location serves up generous, accessible food, vibrant events, and a caring team that makes every stay one-of-a-kind. More stylish and comfortable than a classic hostel, but more affordable than a traditional hotel, JO&JOE welcomes travellers and locals alike in search of connection and authenticity. Now open in iconic destinations such as Hossegor, Paris (Nation & Gentilly), Vienna, Rio de Janeiro, Rome, Budapest, Auckland, and the Chinese cities of Yangzhou Hanjiang, Shaoguan Wujiang District, and Chengdu Dujiangyan, JO&JOE continues to roll out its innovative concept across vibrant cities around the world. JO&JOE is part of Ennismore, a global collective of entrepreneurial brands focused on culture and community. Founded in 2021, Ennismore is a joint venture with Accor, which holds the majority share.

ABOUT ACCOR

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,700 hotels & resorts, 10,000 food & beverage venues, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as lifestyle with Ennismore. ALL Accor, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay, gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

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