Lewthwaite, an experienced expert in social media, influencer marketing, and brand and charity partnerships, will play a key role in amplifying One Water's mission and expanding its presence across digital and retail channels. 

Frances brings extensive experience from both corporate and high-growth brand environments, having worked with companies including Vitamin Well and its associated brands Barebells and NOCCO, Brands2Life, and FUEL10K. 

Throughout her career, she has consistently delivered measurable results, including establishing Vitamin Well's TikTok presence with 2 million organic views and 30,000 followers in just four months, while growing Instagram reach to 2 million per month. At FUEL10K, she led a charity partnership with FareShare that has since become an annual initiative donating over 1 million meals.

At One Water, Frances will focus on amplifying communication of the company's purpose-driven mission, both across social media and in-person events. She will also collaborate with the sales team to support new business opportunities, increasing the brand's accessibility to consumers and enabling them to “Do One Good Thing" with every purchase.

In partnership with The One Foundation, One has raised over £30m since its launch in 2005, helping to fund clean water and sanitation projects that have transformed the lives of over 5 million people in communities across Africa and beyond. With increased visibility at Sainsbury's, One Water expects to accelerate its mission towards ending water poverty.

Ian Spooner, Brand Director at One Water comments,
"Frances brings data-driven rigour combined with the pragmatism and drive of someone who thrives in startups and high-growth brands. This is a busy time for us with Sainsbury's and Brentford activity ramping up and we can't wait for Frances to get stuck in. Her hustle mentality coupled with her corporate experience is going to be perfect.”

Frances Lewthwaite, Marketing Manager comments,
"I'm thrilled to join One Water and help amplify a mission I genuinely believe in. Every bottle of One Water helps to change lives, and I look forward to creating meaningful campaigns that connect with consumers, encourage positive action, and drive growth for the brand."

Ultramarathon lover Frances raises money through her running for charity in her spare time.

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About One Water

In 2024 ethical hydration brand, One Water, celebrated raising £30 million in partnership with The One Foundation. The multi-million pound fundraising milestone, achieved through sales of bottled water, corporate partnerships and donations, has helped to change the lives of over 5 million people around the world, bringing access to safe, clean drinking water for rural and urban communities and responding to humanitarian emergencies. One Water is carbon neutral, a signatory to the UN Global Compact and a founding UK B Corp. The range includes water in 100% recycled PET plastic bottles, cans made from 51% recycled aluminium, Tetra Pak with sugar cane caps, glass bottles made from 50% recycled glass and a pre-filled and refillable aluminium bottle made from 100% recycled aluminium: each variant with its own role to play in the category.