• Tourism and Events Queensland's brand campaign, 'That Holiday Feeling', has scored an ARIA nomination for its catchy track.
• The song 'Holiday' is the re-imagining of an 80s classic, featuring Brisbane-born artist, Kita Alexander.
• Queensland's brand campaign has been positioned to tap into the nostalgia and emotion that can only be experienced on a holiday in the Sunshine State.

Queensland's fresh brand campaign 'That Holiday Feeling' is enjoying continued success since launching in April this year, scoring an ARIA Award nomination for 'Best Use of an Australian Recording in an Advertisement', recognising the brand campaign's resonance and creative execution.

The brand campaign's soundtrack, 'Holiday', is a fresh take on an 80s classic that was produced by Tourism and Events Queensland with its creative agency Publicis Worldwide Australia, and features Brisbane-born singer-songwriter Kita Alexander.

The track captures the joy, nostalgia and emotional pull of a Queensland getaway, striking a chord with audiences across the country and in New Zealand.

'That Holiday Feeling' continues to build momentum in market, driving holiday intention and reinforcing Queensland's position as Australia's favourite holiday destination.

Kita Alexander has also been nominated for 'Best Pop Release' for her single 'Press Pause'.

The 2025 ARIA Award winners will be announced on Wednesday, 19 November 2025.

Quotes attributable to Minister for Tourism, Andrew Powell:

“Reimagined 80s classic 'Holiday' showcases Queensland's reputation as the true Home of the Holiday - from vibrant cities to remote escapes.

“This unforgettable brand is a beacon to the rest of the world, and it's clearly working.

“In the year ending June 2025, international visitors spent a record $6.9 billion in the Sunshine State.”

Quotes attributable to Tourism and Events Queensland CEO, Craig Davidson:

“This nomination is a proud moment for Tourism and Events Queensland and all Queenslanders.

 “To see Queensland's soundtrack nominated in the prestigious ARIA Awards is testament to the power of music in storytelling, the strength of our brand and the incredible talent behind it.

“The brand campaign was designed to evoke the emotional connection people have when they holiday in the sunshine state, with this nomination confirming that the holiday message is resonating far and wide.”

Quotes attributable to Brisbane born singer-songwriter and six-time ARIA nominee, Kita Alexander:

“Reimagining a classic for a campaign that celebrates my home state was a dream. I'm thrilled the song has connected with so many people and even more excited that it has been nominated for an ARIA Award.”

Quotes attributable to Publicis Worldwide Australia Executive Creative Director, Ryan Petie:

“Queensland is the iconic home of holidays, so it deserves a song as iconic as 'Holiday', re-recorded by an iconic artist, Kita Alexander, and to be recognised at Australia's most iconic music awards.”

ENDS/

For more information contact: consumerpr@queensland.com.