A magnetic new address where unexpected encounters and elevated stays shape the future of hospitality in Eastern Seoul 

Pullman Hotels & Resorts proudly announces the opening of Pullman Ambassador Seoul Eastpole, a dynamic lifestyle destination designed to ignite ideas and connect cultures. Set within the newly launched Eastpole Complex in the Guui area, neighbouring the city's vibrant Seongsu district, the hotel embodies Pullman's spirit: where contrast creates connection, movements meet meaning, and travellers gather to recharge, discover, and engage.

The only internationally branded premium hotel in Eastern Seoul, Pullman Ambassador Seoul Eastpole offers sweeping views of the Han River and Acha Mountain and is directly connected to Seoul Subway Line 2's Guui Station. Guests benefit from seamless access to key commercial and lifestyle districts including Jamsil, Cheongdam and Seongsu.

Pullman Ambassador Seoul Eastpole features 150 contemporary rooms and residences, each designed as a space for rest, reconnection, and inspiration. The hotel's aesthetic language draws from Pullman's signature design philosophy with every element intentionally curated to facilitate interaction, reflection, and new perspectives.

Fitness is at the heart of the guest experience, with energising spaces designed to foster movement, motivation, and meaningful connection. Guests can dive into the panoramic indoor pool overlooking the city, join Pilates sessions, or train one-on-one with professional coaches in the dedicated personal training room. The fitness centre helps guests stay active, while a bespoke membership programme invites both local residents to tap into a year-round community built around shared fitness goals and dynamic routines.

The hotel's dining and social venues occupy the 24th floor, offering both elevated cuisine and expansive views of Seoul cityscape or the Han River.

Embers offers an artisan grill experience that celebrates the primal origins of fire with premium flame-grilled dishes, honouring craftsmanship and the modern evolution of grilling techniques. The grill-focused menu draws global inspiration, fusing with locally sourced ingredients from the farm, field, woods, and water. Each plate tells a story. Organic and sustainable options are featured whenever available. The open kitchen invites guests into an immersive dining journey, where craftsmanship, connection, and conversation come together to turn every meal into a memorable moment.

Bublx Champagne Bar is Seoul's best-kept secret - a bold, champagne-forward bar redefining the traditional hotel bar. Set against the backdrop of the Han River and the city skyline, it invites guests seeking the unexpected, with a confident, playful, and unapologetically original spirit that blends elegance with rebellious flair. This is where storied bottles meet curated cocktails, and where conversations linger long after the last sip.

Café Social, located in the lobby, is a social hub that inspires new perspectives. By day, it flows effortlessly between artisan coffee, organic baked goods, and casual conversation. Café Social adapts to the rhythm of its guests, creating an inclusive space that brings together guests and the local community in one welcoming space.

The hotel features versatile venues well-suited for both business and social gatherings. A ballroom comfortably hosts up to 220 guests, while a mid-size hall can be adapted into smaller rooms for more intimate meetings or private events. Designed with flexibility and convenience in mind, these spaces provide practical options for a range of occasions.

“With the opening of Pullman Ambassador Seoul Eastpole, we are introducing the next chapter of Pullman in Korea,” said Garth Simmons, Chief Operating Officer, Accor's Premium, Midscale and Economy Division in Asia. “Pullman's bold new style resonates with a new generation of travellers seeking spaces to connect, collaborate and stay energised - and this hotel truly brings that vision to life through immersive design, cultural moments, and dynamic fitness and social experiences. South Korea is one of Accor's most dynamic and strategic markets in Asia, and we are proud to strengthen our presence with a flagship property that showcases the future of premium hospitality. This opening reflects our ongoing commitment to delivering meaningful experiences and growing with trusted partners in Asia.”

Pullman's evolving brand vision comes to life in spaces that challenge the expected and invite contrasting perspectives. Across its network, the brand is transforming into a magnet for global thinkers and cultural curators - those drawn to environments where collaboration, creativity, and conversation naturally intersect.

Members of ALL Accor, the all-in-one booking platform and award-winning loyalty program can enjoy exclusive benefits and earn reward points during their stay at Pullman Ambassador Seoul Eastpole. Points can be redeemed for future stays, dining, and unique experiences across Accor's global network.

For more information or to make a reservation, please visit https://all.accor.com/hotel/C173/index.en.shtml or contact the hotel at +82 2-3450-6000 or pullman.seoul.eastpole@accor.com

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