Florette Salad is proud to be joining Asda's long-running 'Tickled Pink' campaign in partnership with Breast Cancer Now and CoppaFeel! This marks a bold but necessary move as it is the first time prepared fresh produce has had a support presence for Tickled Pink in ASDA.

Florette's new look Duo packs will be available exclusively in ASDA from 4th August 2025 with 10% (£0.11) from each pack donated to Breast Cancer Now and Coppa Feel!.

This money will directly support world-class research across the UK to find ways to save lives and help people live well with, and beyond breast cancer. It will provide life-changing care and support services when people need it most, and champion the importance of regular chest checking education and behaviour to increase early diagnosis and help change the future of breast cancer in the UK.

Karyna Wilson, Head of Commercial Retail, said “We are proud to be paving the way for prepared fresh produce brands in ASDA as we support the 2025 Tickled Pink campaign. With 10% of each pack going to support Breast Cancer Now and CoppaFeel!, we have set our sights high and aim to raise £17,000 to support the vital cause.

“We have joined this campaign as there is a growing need for nationally recognised brands to use their platform to raise awareness for breast cancer research. It is our responsibility to extend the reach of the Tickled Pink mission and raise as much money as possible in support of the fantastic work being carried out by Breast Cancer Now and Coppa Feel!.

“We are committed to supporting ASDA in making a real difference in the lives of those affected by breast cancer.”

🛒 When: Landing in the salad aisle on August 4th, shoppers can grab a pack of Florette Duo (70g, RRP: £1.08) not only to support the two amazing charities but learn more about breast cancer research.

📢 Why: In 2024, after seeing the ASDA Tickled Pink campaign, over 2 million customers checked their chest**. Florette's goal above all else is to spread awareness and make checking your boobs, pecs and chests, as normal as your ASDA shop.  

💵 How much: With 10% of each pack going to support Breast Cancer Now and CoppaFeel!, Florette aims to raise £17,000 to support the vital cause.

About Breast Cancer Now

Breast Cancer Now is the UK's leading breast cancer research and support charity. However you're experiencing breast cancer, they're here. They fund life-saving research, campaign for change and provide information and support to anyone affected by breast cancer. Why? Because their vision is that by 2050, everyone diagnosed with breast cancer will live, and be supported to live well. But to make that vision a reality, we need to act now.

If you have a question about breast cancer or breast health, call their nurses for free on 0808 800 6000 or visit breastcancernow.org

About CoppaFeel!

CoppaFeel! exist to educate, encourage and empower young people to check their chests. They are on a mission to ensure all breast cancers in young people are diagnosed early and accurately. Early detection can save lives.

For more information, head to coppafeel.org or @coppafeel"

*(Cancer registration statistics, England: 2021 (2023))

**(Great British Check In Report, November 2024 – nationally representative survey of 1,844 respondents, extrapolated with Asda penetration)

Please don't hesitate to get in touch should you have any further questions.