Accor hotels across Perth and regional Western Australia are on track to deliver one of their strongest years in recent memory, with occupancy levels running well ahead of 2024.

Accor is the largest hotel operator in Western Australia, with 23 hotels across the state.

Accor's Perth hotels (10) are currently holding 10% higher than last year for the remainder of 2025, with momentum set to accelerate in the final quarter. October and November are shaping up as standout months: occupancy is already 25% higher in October and 39% higher in November, fuelled by strong growth across leisure, corporate and group travel.

Two blockbuster sporting events will underpin this surge. The Bledisloe Cup Test on 4 October is already driving hotel bookings 14% higher than last year, while the Ashes Test in late November is delivering unprecedented demand. Across the Ashes period, bookings are tracking 57% higher on average, with Friday and Sunday nights up an extraordinary 61%.

Accor Pacific Chief Operating Officer, Adrian Williams, said Perth's hotel sector is benefitting from a diverse mix of demand drivers.

“Perth is shaping up for one of its most dynamic years in over a decade, with the combination of international cricket, rugby, and growing corporate and leisure travel creating strong momentum,” said Mr Williams.

“The Ashes is proving to be a major catalyst, not just for match-day bookings but for extended stays, with visitors looking to explore everything the city and surrounding regions have to offer. Similarly, the Bledisloe Cup is providing a strong springboard for October demand across both corporate and leisure markets.”

Regional Western Australia is also seeing its strongest outlook in years, with occupancy running 11% above 2024 levels. Growth is especially pronounced in the final quarter, with October up 34%, November up 77%, and December soaring 88% year-on-year as business groups, holidaymakers and leisure travellers converge on WA's regional hubs.

Accor sees significant opportunity for further growth in WA's accommodation landscape, particularly in extended stay and lifestyle hotels.

“Extended stay is an increasingly important segment, especially in a state with such a strong resources and project-based workforce. Our The Sebel and Mantra brands combine apartment-style living with hotel services, making them ideally suited to both corporate and leisure travellers,” said Mr Williams.

“Lifestyle hotels are also reshaping expectations, adding even greater energy to a city already buzzing with cultural, sporting and business activity.

“Against the backdrop of cost-of-living pressures, the strength of demand across both Perth and regional Western Australia highlights the resilience of the State's tourism and hospitality industry, and its growing global reputation as a must-visit destination.”

From luxury to economy, Accor operates more than 20 international brands across Australia, New Zealand, Fiji and French Polynesia, including Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore's Hyde, SO/ and Mondrian. Visit ALL.com.