Sofitel Noosa Pacific Resort, the only 5-star luxury resort on Noosa's famous Hastings Street, is undergoing a transformation that will further cement its position as the ultimate place to stay, play, and indulge in one of Australia's most desirable destinations.

Noosa has long been a magnet for travellers from around the world, with its pristine beaches, lush national park, and vibrant dining scene. Sofitel Noosa Pacific Resort has been at the very heart of that story for decades, welcoming guests to experience the elegance and energy of Noosa from its most exclusive setting.

Now, the legendary resort is reimagining itself to usher in a new era of global luxury. A multi-stage enhancement will transform all 175 guest rooms and suites, alongside Noosa Beach House, the resort's renowned dining and social hub, delivering a refreshed aesthetic that is both sophisticated and iconic.

Transformed guestrooms will start returning from next month, with each space designed to capture the spirit of Noosa: natural textures, custom detailing, and a seamless connection between indoors and outdoors. Elegant yet relaxed, the new look provides guests with a calm retreat after a day discovering Hastings Street's many cafes and boutiques, exploring the Noosa River, or relaxing at Noosa Main Beach.

General Manager Mark Wilkinson said the transformation was about honouring Sofitel Noosa's reputation as a much-loved icon, while raising the bar for luxury in the region. Every element has been crafted to feel effortless, creating spaces where visitors can “spend time the way they want.”

“This resort has always been the jewel of Hastings Street, and we're taking it to the next level,” he said. “We're refining what people love about Sofitel Noosa - thoughtful styling, intuitive service, and a genuine welcome - while elevating comfort in every detail,” he said.

“From rooms to restaurants, each touchpoint is a modern expression of Noosa that feels internationally refined yet unmistakably local.”

Owned by Noosa Pacific Hotel Pty Ltd, part of The Pacific Collection led by the Karedis and Laundy families, and managed by Accor, the resort remains fully open during the enhancement, with services operating as normal and measures in place to minimise disruption.

The resort's reimagining will ensure it embodies a new standard of global luxury, with every stay a story worth telling.

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About Sofitel Noosa Pacific Resort

Perfectly positioned in the heart of Hastings Street, Sofitel Noosa Pacific Resort is the only five-star resort in Noosa. Combining French art de vivre with the relaxed elegance of Australia's Sunshine Coast, the resort features 175 spacious guest rooms and suites, a signature restaurant and bar, a lagoon-style pool, serene day spa, and flexible event spaces. Steps from Noosa Main Beach and the Noosa River, the resort offers an unparalleled blend of coastal charm and cosmopolitan style.

Managed by Accor under the Sofitel brand, Sofitel Noosa Pacific Resort invites guests to experience intuitive service, exceptional dining, and an unforgettable connection to one of Australia's most desirable destinations.

For more information, visit www.sofitelnoosapacificresort.com.au or phone 07 5449 4888.

 About Sofitel

A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service. At Sofitel, beauty is in the details: life's simple pleasures such as gastronomy and sleep are art forms for an incomparable experience.

Sofitel now boasts more than 120 hotels, all elegant and unique, in the world's most sought-after destinations. Among its most remarkable properties: Sofitel Le Scribe Paris Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as Sofitel Legend Old Cataract Aswan or Sofitel Legend Metropole Hanoi. More recently, the brand also unveiled its first Sofitel Residences, redefining luxury living with prestigious properties that combine elegant design with Sofitel's renowned service and sophistication.

Sofitel is part of Accor, a world leading hospitality group counting over 5,500 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

Media Contacts:
Sarah Nicholson
Director of Marketing, Sofitel Noosa Pacific
sarah.nicholson@sofitel.com

Gaynor Reid
PR Consultant for Sofitel, MGallery and Emblems, Pacific
Gaynor.reid@icloud.com