Our love of sweet spreads is spreading nationwide according to a recent survey*.  Over 9 in every 10 adults in the UK eat sweet snacks or spreads on a weekly, and sometimes, daily basis - with 4 out of 10 of us 'enjoying the taste', 1 in 3 'fancied something sweet' and 1 in 5 saying 'it's a reward'.

The brand's latest introductions, new Salted Butter Caramel Spread and Sweet & Crunchy Peanut Spread also hit the sweet spot; far from being just favourite flavours for children, over 70% choose chocolate, peanut or caramel spreads as adult treats. Some 50% of adults prefer chocolate, 1 in 4 choose the caramel spreads and 1 in 5 the nut-based flavours - peanut just edging hazelnut for popularity.

… and not necessarily for sharing either! 

Over half those surveyed admitted they'd bought the sweet spread as a treat just for themselves. Whether to be eaten solo or with family and friends an eager 1 in 7 spoon straight from the jar (and if you do you're twice as likely to be female than male, 18% compared to 9%). 

Around a quarter of Brits prefer sweet spreads on brioche or toast, a quarter prefer pancakes, waffles or crumpets and a further quarter would use a biscuit, muffin or slice of cake to 'carry' their chosen sweet spread.           

New Salted Butter Caramel Spread

An indulgent new choice for a 'just for me' moment is Salted Butter Caramel Spread - rich, buttery and creamy caramel made with salted butter, cream and absolutely no palm oil. Now available from Tesco stores at £2.90 rrp per 275g jar – with further national distribution through September. 

*Survey of 1,000 UK respondents (Nat Rep), conducted on behalf of Bonne Maman during June 2025 by Censuswide Research Consultants which abides by and employs members of the Market Research Society which is based on ESOMAR principles.

Editor's Notes 

High resolution images and samples available – contact Pippa Evans on e:pippa@wixhill.co.uk or Holly Darke on e:holly@wixhill.co.uk or Dani West on e:dani@wixhill.co.uk or call WixHill on 01483 203992.

For further information, tips and recipes see www.bonnemaman.co.uk, like on Facebook @BonneMamanUK and follow on Instagram @bonnemaman_uk

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- Image copyright, Bonne Maman UK

About Bonne Maman: Bonne Maman is one of Britain's best-loved conserves, famous for its signature gingham lids, use of simple, traditional methods and high quality, all-natural ingredients, with no palm oil.