Award-winning global hospitality group The Lux Collective, in partnership with Shaoguan Greater Nanhua Investment & Development Company Ltd, proudly announces the official signing of LUX* Shaoguan, Guangdong. As the first international luxury hotel in Shaoguan City, the hotel management signing ceremony marks a key milestone in the development of this landmark luxury project in Northern Guangdong, China.

Nestled in a city with over 2100 years of rich history, LUX* Shaoguan is located in Qujiang District, Shaoguan City, adjacent to the Nanhua Zen Temple, known as the cradle of Zen Buddhism. The region is also home to Danxia Mountain, a UNESCO World Natural Heritage site and Global Geopark, as well as Zhuji Ancient Lane, considered the ancestral home of the Cantonese community.

With a total investment of approximately RMB 360 million (USD 50 million), LUX* Shaoguan is envisioned as a luxury integrated resort where sophistication, Zen-inspired living, scenic nature and refined hospitality converge. Tthe resort will feature 108 elegant guestrooms, a multi-functional event space, cutting-edge fitness and spa centre, specialty restaurants, and a kids' club. Set to be a new premier destination in the region, it will cater to discerning business and leisure travellers, families and wellness seekers alike.

LUX* Shaoguan signals a like-minded collaboration between The Lux Collective and Greater Nanhua Company. The resort will leverage the cultural richness of the legendary Cao Xi River, and The Lux Collective's renowned international expertise to elevate the tourism industry. It will offer guests extraordinary experiences and unveil a new chapter in Shaoguan's cultural and tourism integration.

Distinguished local government officials, representatives from The Lux Collective and Greater Nanhua Company, and key project partners were invited to witness the momentous signing moment.

At the signing ceremony, Deputy Mayor of Shaoguan City Mr Jiang Wenhong underscored the strategic significance of this project in elevating Shaoguan's cultural tourism landscape and establishing a new benchmark for regional tourism. Greater Nanhua Company Chairman Mr Ou Yang shared his vision behind launching the project - to infuse the art of Zen sophistication with world-class luxury hospitality. The Lux Collective Chief Operating Officer – Asia Pacific Mr. Nitesh Pandey highlighted the luxury flagship LUX* brand's philosophy, and expressed anticipation and confidence in the partnership. Project Chief Designer Ms Du Heng presented the hotel design concept, which thoughtfully blends the essence of Zen aesthetics with Shaoguan's local hertiage.

An enriching discusson panel on “Harnessing Traditions and Local Cultures to Create Unique Resort Experiences” explored immersive guest journeys that highlight local experiences, along with Zen Buddhism cultural insights of historic Nanhua Zen Temple located near the property's vicinity.

Through this partnership, The Lux Collective and Greater Nanhua Company are committed to shaping Shaoguan into a new regional tourism and economic hub, injecting lifestyle, cultural and hospitality opportunities, while uplifting the local community.

- End -

For photos, please click here

Captions: The Lux Collective Chief Operating Officer – Asia Pacific Mr Nitesh Pandey and Greater Nanhua Company Chairman Mr Ouyang Xiaodong at the signing ceremony;

Group photo of government officials, representatives from The Lux Collective and Greater Nanhua Company, as well as key project partners;

Design images of LUX* Shaoguan.

+++
About Shaoguan Greater Nanhua Investment & Development Company Ltd

Established in March 2018, Greater Nanhua Company is a wholly owned subsidiary of Shaoguan City Investment and Development Group. It leads the development of Caoxi Cultural Town, a “Culture + Tourism” project aimed at creating a top 5A-rated national scenic zone and world-class destination. The project focuses on cultural tourism development, hotel and attraction management, and contemporary creative experiences. In 2024, Greater Nanhua partnered with global hospitality group The Lux Collective to co-develop a luxury resort destination with the vision of integrating “world-class standards, Lingnan style and Zen culture” to unlock cultural tourism and economic potential in the wider Dananhua region..

About The Lux Collective

The Lux Collective (“TLC”) is a Mauritian-born global luxury hotel operator and manages brands LUX*, SALT, TAMASSA, SOCIO and Café LUX*.

At the heart of its purpose, TLC makes each moment matter and cares about what matters. Putting people first is the core of TLC's culture as well as staying true to the values of being passionate, responsible and innovative in all that it does. By providing comfort through thoughtful and exquisite designs, TLC creates experiences that make each moment matter for all guests. It is committed to operating in a considered and respectful manner that is mindful of future generations.

Through its signature Groupwide sustainability project Tread Lightly, The Lux Collective promises an eco-conscious stay throughout its hotels. Its partnership with Altruistiq, a group of CO2 experts, focuses on the environmental footprint and ensures that emission sources are tracked using the highest international Science-Based standard.

Growing the global presence, TLC currently manages 18 operating resorts and hotels in Mauritius, Maldives, Ile de la Reunion, China and Tanzania, and with 12 more hotels in its development pipeline in Africa, Asia and the Middle East.

An affiliate member of IBL, a major economic player in the Indian Ocean and a public-listed leader of the “Top 100” Mauritian companies, IBL is active in key sectors of the Mauritian economy, with a global portfolio of approximately 300 subsidiaries and associated companies.

About LUX*

At LUX*, time is luxury. LUX* helps people to celebrate life by delivering consistently on the promise of a different kind of luxury; hospitality that is Lighter. Brighter. In a world where a deeper sense of connection can be hard to reach, even on vacation, it enables guests to break from the ordinary. Staging exceptional experiences in different locales – whether on the Beach, in the City or in Nature, it transforms the everyday into the extraordinary through elevated service, contemporary spaces and crafted escapes to truly disconnect and relax - with Life Extraordinary.

Media Relations

Global: Renee Lim, The Lux Collective, Vice President PR & Corporate Communications, +65 9680 5233,renee.lim@theluxcollective.com