Cow & Sow, the acclaimed steak restaurant, today announced the official launch of "The Butcher's Club", its innovative, wallet-based membership scheme, marking a new era in customer engagement within the hospitality sector. The programme has already seen remarkable success, attracting over 600 members within 10 days from launching, underscoring the demand for modern, friction-free reward solutions and exclusive experiences.

"The Butcher's Club" redefines the traditional loyalty card by operating entirely as a phone wallet-based system, eliminating the need for a separate app. Guests simply scan their digital wallet pass on every visit to "earn & burn" rewards, making the process incredibly convenient and seamless. Adding to the fun, all guests are invited to 'Spin the Wheel' upon signing up and after each subsequent visit, with a guaranteed win of 1 in 6 exciting rewards for their next visit.

"We believe loyalty should be effortless and genuinely rewarding," says Mark Warburton, founder of Cow & Sow. "With 'The Butcher's Club', we've leveraged COMO's technology to create a subscription programme that integrates directly into our guests' digital lives, offering instant benefits and exclusive experiences without the hassle of another app download. The incredible response of 600 sign-ups in our first 10 days demonstrates how eagerly our customers have embraced this innovative approach." 

The programme offers a tiered subscription membership structure, catering to various levels of engagement:

• The Apprentice Butcher: Free to join for all, providing a welcome 'Spin the Wheel' (1 of 6 instant win rewards), early access to new menus and special events, monthly member-only rewards and perks, and a free drink on your birthday.
• The Journeyman Butcher: A premium tier at £40 per month subscription via direct debit, offering all Apprentice benefits plus a branded Cow & Sow hoodie welcome gift, a complimentary single-cut steak of the month (with side & sauce), and a bottle of Cow & Sow Malbec every month. Perks are valued at over £80 per month plus a £40 sign-up gift.
• The Master Butcher: The top tier at £65 per month subscription via direct debit, includes all Apprentice benefits, a branded hoodie and two wine glasses as a welcome gift, a monthly complimentary sharing steak (with 2 sides & sauces), a monthly bottle of Cow & Sow Malbec, a bottle of Henners Sparkling Wine on your birthday , priority WhatsApp concierge & fast-track booking, and exclusive tasting & feedback events invites. Perks for this tier are valued at over £130 per month plus an £80 sign-up gift.
• The Business Ambassador: Join our waiting list for this exclusive, invite-only scheme designed for local businesses, offering tailored rewards and incentives for corporate clients and their employees. Contact anna@thecowandsow.co.uk to learn more.

Through 'The Butcher's Club,' Cow & Sow is committed to turning great meals into unforgettable experiences for its regular guests, offering a dynamic array of rewards, promotions, and incentives. Members can use their benefits at all Cow & Sow locations, including Birmingham, Bristol, and Clifton sites.

NOTES TO EDITORS:

About Cow & Sow: Cow & Sow is a leading B-Corp certified steak restaurant dedicated to providing exceptional dining experiences across its locations in Birmingham, Bristol, and Clifton. Known for its commitment to quality ingredients, outstanding customer satisfaction, and ethical business practices, Cow & Sow continues to innovate within the hospitality sector. The restaurant focuses on sourcing high-quality produce and creating memorable dining moments that encourage repeat visits and foster a loyal customer base.

About Mark Warburton: Mark Warburton is the visionary founder of Cow & Sow, driving the brand's growth and its innovative approach to hospitality. His leadership has been instrumental in establishing Cow & Sow as a respected name in the steak restaurant industry. For more on Mark Warburton's journey, please visit: https://thecowandsow.co.uk/timeline-mark-warburton/

B-Corp Certification: Cow & Sow is proud to be a B-Corp certified business, demonstrating its commitment to meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. This certification reflects Cow & Sow's dedication to balancing profit with purpose, using business as a force for good. For more on Cow & Sow's journey as a responsible business, visit: https://thecowandsow.co.uk/cow-sow-journey/ 

Further Information:

• • The Butcher's Club: Learn more about the membership scheme and sign up: https://thecowandsow.co.uk/butchersclub/
  • Partnerships: Explore Cow & Sow's various local business and VIP schemes: https://thecowandsow.co.uk/partnerships/
  • The Business Ambassador: Contact anna@thecowandsow.co.uk
  • Website: https://thecowandsow.co.uk/

• Social Media:

• • https://www.instagram.com/thecowandsow/
  • https://www.tiktok.com/@thecowandsow
  • https://www.facebook.com/cowandsowbirmingham
  • https://www.facebook.com/cowandsowclifton
  • https://www.facebook.com/cowandsowqueensquare/

Media Contact: 

Sarah Thompson 

sarah@sussexkitchen.co.uk 

WA: +44 (0) 7543 812203

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