Ovolo Hotels is redefining pet-friendly travel with the refresh of their V.I.Pooch offering, providing an elevated in-room experience for four-legged guests that brings together a curated lineup of premium pet brands from August 1st 2025. From gourmet meals to plush bedding and wellness essentials, Ovolo is delivering an experience that treats dogs as true VIPs.

The refreshed V.I.Pooch offering includes best-in-class products and keepsakes from Dog Friendly Co., Frank Green, The Nosh Project, PetzPark and Petzyo. Each partner has been carefully selected for their commitment to quality, design, and dog wellbeing, creating a stay that is as stylish and considered as the rest of the Ovolo experience.

“V.I.Pooch is all about giving modern pet parents something they won't find anywhere else,” said Jacob Knero, Senior Marketing Executive at Ovolo Hotels. “We've worked hard to secure the best in the business and ensure dogs enjoy the same level of luxury, fun and comfort as their humans.”

For just $120 per stay, guests receive an in-room collection of premium items including:

• Premium Orthopaedic Memory Foam Beds and Tennis Balls by Dog Friendly Co (from August 14th 2025)
• Designer bowls from Frank Green
• Fresh meals and treats from The Nosh Project
• Gourmet dry food from Petzyo
• Wellness toppers and poo bags from PetzPark
• Plus $5 is donated to Sydney Dogs & Cats Home with every booking

Items are beautifully presented in the room on arrival, with select pieces for guests to take home, creating a truly memorable and meaningful stay.

To support the launch, Ovolo will activate across multiple touchpoints at Ovolo and throughout each participating brand. A special V.I.Pooch celebration at Ovolo Woolloomooloo on International Dog Day will bring the experience to life further with partner activations, giveaways, and plenty of tail-wagging moments.

Whether it's a five-star nap, a gourmet snack, or a plush toy waiting at check-in, the refreshed V.I.Pooch is the stay every dog dreams of but can't get anywhere other than Ovolo Hotels.

ENDS.

Media Enquiries:
Jacob Knero
Senior Marketing Executive
Ovolo Hotels
0432671640
jacob.knero@ovologroup.com

About Ovolo Hotels

Ovolo Hotels is a collection of boutique designer hotels offering contemporary luxury with a playful twist. Located across Australia and beyond, each Ovolo Hotel is individually designed, rich in character, and full of unexpected delights – from in-room perks to unique local experiences.

About Dog Friendly Co

Founded in 2019 in Sydney, Dog Friendly Co. creates premium activewear and lifestyle essentials for dogs and their humans. What began with a single harness designed for comfort and ease has grown into a global brand serving hundreds of thousands of customers. Driven by a passion for high-quality design and a deep love for dogs, Dog Friendly Co. is on a mission to elevate every moment of life with your dog.

About Frank Green
Frank Green is a design-led lifestyle brand based in Melbourne, known for its innovative, reusable products that blend sustainability with style. From iconic reusable cups to beautifully crafted accessories, frank green empowers conscious living through bold design and meaningful functionality.

About The Nosh Project
The Nosh Project creates nutritious, human-grade dog meals made with real ingredients you can see and trust. Proudly Australian-owned, The Nosh Project is dedicated to making mealtimes healthier, tastier, and tail-waggingly better for pets everywhere.

About Petz Park
Petz Park is an Australian pet wellness brand offering vet-formulated supplements tailored to support your dog's health, from joints to digestion and beyond. With an emphasis on simplicity, transparency, and proven results, Petz Park helps pets thrive every day.

About Petzyo
Petzyo is a fresh-thinking Australian pet food company delivering premium, nutrient-rich meals directly to your door. With customisable plans and ethically sourced ingredients, Petzyo takes the guesswork out of feeding your dog well.