07 Jul 2025
Sam Panetta has been appointed General Manager of Sofitel Sydney Darling Harbour, succeeding Greg Brady after his retirement.
With a distinguished career spanning more than two decades in luxury hospitality, and over 30 years in the industry, Sam brings a wealth of experience, strong leadership, and a deep passion for delivering exceptional guest experiences. He has held senior roles across several Accor properties, including Pullman Magenta Shores Resort, Pullman Quay Grand Sydney Harbour, and Sofitel Sydney Wentworth.
Most recently, Sam led the $70 million transformation and successful relaunch of Sofitel Sydney Wentworth, showcasing his strategic vision, operational excellence, and ability to navigate complex challenges. Renowned for inspiring high-performing teams, Sam has built a reputation for driving five-star profitability. His appointment signals an exciting new chapter for Sofitel Sydney Darling Harbour, grounded in a culture of exceptional guest experiences and innovation.
“I am honoured to lead the team at Sofitel Sydney Darling Harbour - a property I know and admire deeply, ” said Sam Panetta. “ Each hotel in the Sofitel family tells its own story, shaped by its location and guests, but what connects them all is an unwavering commitment to providing luxury hospitality with a touch of French zest. I truly love the Sofitel brand and feel privileged to move from one iconic Sofitel Sydney to another.”
Sofitel Sydney Darling Harbour owner, Dr Jerry Schwartz, said the hotel was perfectly positioned to take advantage of a resurgence in international and domestic travel. “Under Sam's management, we look forward to a very strong end to 2025, with major events such as Lions rugby, Ashes cricket and SXSW putting Sydney in the tourism spotlight. Sam knows Sydney and the Sofitel brand very well, so we look forward to him adding further to Sofitel Sydney Darling Harbour's prestigious reputation for excellence.”
David Fraser, Vice President Operations for Sofitel, MGallery, and Emblem brands in the Pacific said, “Sam Panetta personifies so many of the Sofitel brand values and has been instrumental in the success of Sofitel Sydney Wentworth over many years. Sam is renowned for cultivating strong teams, and we are confident that under his stewardship, Sofitel Sydney Darling Harbour will continue to reach new heights.”
Boasting 590 expansive rooms and suites complete with floor-to-ceiling windows, an outdoor infinity pool, state-of-the-art gym, luxurious SPA and exclusive 35th floor Club Millésime, Sofitel Sydney Darling Harbour features five vibrant bars and restaurants. Located next door to the International Convention Centre, the hotel will also benefit from Panetta's extensive conference and event expertise.
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ABOUT SOFITEL
Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France, with more than 120 chic and remarkable hotels in many of the world's most sought-after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French elegance with the very best of the locale. Sofitel also includes a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and storied past. Some notable hotels in the Sofitel portfolio include Sofitel Paris Le Scribe Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Legend Old Cataract Aswan, Sofitel Mexico City Reforma, Sofitel Legend Santa Clara Cartagena, Sofitel Legend Metropole Hanoi and Sofitel Ambassador Seoul. Sofitel is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
sofitel.accor.com | all.accor.com | group.accor.com
For further information, please contact:
Gaynor Reid
PR Consultant for Sofitel, MGallery and Emblems Pacific
Ph: 0491 161 531
