The 21st-22nd of June will see a community of over 15,000 people gather at Olympia, London for the largest free-from event in the UK. Backed by credible experts and trusted brands, The Allergy & Free From Show in partnership with Koko Dairy Free is a family-friendly, fun and inclusive day out for anyone interested in a free-from lifestyle. Consciously priced at an affordable £10 per day, very limited tickets are remaining for both Saturday and Sunday, with the event expected to sell out.

The iconic Grand Hall at Olympia will set the scene for three main stages presenting over 50 speakers. Steeped in history, the space will encompass a Live Kitchen (sponsored by Tesco) with cooking demonstrations and recipe ideas; the Inspiration Stage (sponsored by Koko Dairy Free) which offers fireside chats, celebrity guests and lived experience; plus the Education Stage (sponsored by Ready2React) where patrons can watch panel talks and receive practical advice and clinical guidance.

Headline guests drawing crowds to the show include Dr Rupy Aujla (The Doctor's Kitchen), Becky Excell (Queen of Gluten-Free) and Stephanie Davis (Hollyoaks and Coronation Street). Many more household names and industry influencers such as Professor Adam Fox, Dale Pinnock, Julianne Ponan MBE and Tyler and Lewis West, will feature across the stages.

Dubbed the 'medical Jamie Oliver', podcaster, author and TEDx speaker Dr Rupy Aujla has built a significant following and often appears on TV shows such as This Morning and Saturday Kitchen. Becky Excell is a Sunday Times best-selling author and specialist gluten-free cook, with a social following of over one million. Whilst Stephanie Davis , who is best known for TV roles in Coronation Street and Hollyoaks, has battled lifelong food allergies and is committed to supporting and inspiring others with the same challenges.




New features for 2025 include the Mindfulness Zone sponsored by Arla LactoFREE with practical mindfulness sessions; Allergies in the Home in partnership with Allergy UK, which showcases household solutions for allergy sufferers; and an entertaining and interactive Family Trail.

Bursting with more brands than ever before, The Allergy & Free From Show in partnership with Koko Dairy Free will showcase household names including TESCO, Marks & Spencer, Dr Schar, Warburtons Gluten Free, Balmonds Skin Clinic, EcoEgg and Kirsty's, alongside a host of innovative independents. There will be plenty of opportunities for learning, shopping and sampling.

The agenda on Saturday June 21st June is packed with live demonstrations, fireside chats, educative talks, panel discussions and clinics.

Inspiration Stage sponsored by Koko Dairy Free
Hosted by Morgan McKenzie Moore and featuring: Professor Adam Fox, Ruth Holroyd, Becky Excell, Sarah Howells, Ali Walsh, Lauren Harber, Lorna Gardner, Julianne Ponan MBE, Penny Hamilton, Jo Greenslade, Lucy Gulland, Nadim Ednan-Laperouse and Tanya Ednan-Laperouse.

The Live Kitchen sponsored by Tesco

Hosted by Steve Walpole and featuring: Sarah Howells, Adam Edwards, Jamie Robinson, Kate Lancaster, Francesca Della Penna and Dr Rupy Aujla.

The Education Stage sponsored by Ready2React
Hosted by Dr Jose Costa and featuring: Nic Wilson, Ready2React, Dr Glenis Scadding, Catherine Hobson, Simon Williams, Tracey Dunn, Ben Freedman, Betsy Craig and Asal Shirazi BEM.

Continuing on Sunday June 22nd June, the Show offers an exciting and informative timetable including fireside chats, live kitchen demonstrations, educative talks, panel discussions and clinics.

Inspiration Stage sponsored by Koko Dairy Free
Hosted by Morgan McKenzie Moore and featuring: Stephanie Davis, Dan Kelly, Kirsty Henshaw, Lucy Upton, Dr Karen Murphy, Jo Greenslade, Amena Warner, Dr Chloe Pasco-Gleeson, Tyler West and Lewis West.

The Live Kitchen sponsored by Tesco
Hosted by Nathalie Newman, featuring: Dale Pinnock 'The Medicinal Chef', Becky Excell, Julianne Ponan MBE and Eva Humphries.

The Education Stage sponsored by Ready2React
Hosted by Dr Jose Costa and featuring: Goldie Putrym, Paula Benedi, Stacey Forsey, Amy Langfield and Ali Walsh.

Mike Seaman, CEO of Raccoon Media Group comments “The Show draws together credible experts and brands at the forefront of the allergy and free-from community, making it a must-visit. It has been a privilege to see this event develop into a go-to destination for all things free-from. The thirst for knowledge and empowerment from visitors is understandable when it is estimated that just under one third of the UK population is affected by allergies. The Raccoon Media Group ethos is focused on mobilising passion-led communities. We endeavour to be at the forefront of driving connections and conversations that enable people to live healthier lives and I'm proud we are fulfilling that need within this space.”

The Allergy & Free From Show in partnership with Koko Dairy Free will open at 9am on Saturday 21st June, closing at 5pm, and will reopen 10am – 4pm on Sunday 22nd June, *with no entry after 2pm on the Sunday.

For future exhibiting or sponsorship opportunities, please contact Event Manager, Annie Bennett: annie.bennett@raccoonmediagroup.com.

ENDS

For all media enquiries, contact
Sophie Honeywell, Marketing Manager, Raccoon Media Group.
sophie.honeywell@raccoonmediagroup.com

Notes to Editors:
Allergy & Free From Show #allergyandfreefromshow
The Allergy & Free From Show is where people with allergies can gather to find thousands of free from products, from household names to exciting start-ups. With learning experiences, interactive features and fun activities for the whole family.

Event Highlights Video 2024: https://www.youtube.com/watch?v=Ix5QW8EZ4-k

Instagram: https://www.instagram.com/allergyfreefromshow/

About Raccoon Media Group

Raccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.