As World Bee Day approaches, on the 20th May, award-winning B Corp certified British beekeeper collective Black Bee Honey is on a mission to highlight the fake honey being sold to shoppers in UK supermarkets by campaigning for more independent testing to be carried out on imported honey.

Around half a million tons of honey are sold in the UK every year but its quality and environmental impact is poor. Most of the honey on offer in our supermarkets is imported, with its origin often listed as “a blend of EU and non-EU honey”.  Many consumers believe the honey they're buying is 100% pure when it's actually a mix of imported blended honey.

Black Bee Honey was founded in 2010 by beekeepers Paul Webb and Chris Barnes who met in a design office 20 years ago. Their passion for bees and honey began with hives in their own back gardens and they soon discovered how delicious honey tasted straight from the hive - worlds apart from the imported honey found on supermarket shelves. Inspired, they soon left their design jobs for the rooftops and gardens of London where they cared for over a million bees and established Black Bee Honey.  

Co-founder Paul Webb says, “Adulterated or fake honey being imported into the UK has been happening for many years but is only now coming to light. It has had a massively negative impact on UK honey producers, artificially lowering the price expectation of a very special product which takes a huge amount of time and energy to produce by bees and beekeepers. The public have been unwittingly eating sugar syrup when they think they're eating real honey which devalues the real thing further due to lack of flavour and is also a health concern.

We're asking for more independent testing on honey to begin to reverse the trend towards more and more cheap, fake honey and to get quality British honey back on the supermarket shelves. That's why Black Bee Honey was founded and why we'll continue to fight for British Beekeepers, their bees and the great honey they produce”.

Lynne Ingram, Chair of the Honey Authenticity Network UK, an international organisation fighting

'Fake honey' to help honey producers, consumers and bees adds, “UK consumers have the right to make informed choices when purchasing honey. If a product is labelled as honey, it must be exactly that—genuine honey, naturally collected and ripened by bees. It should not be a factory-processed product, artificially dried or containing added syrups. Transparency is also essential when it comes to labelling. Vague statements like 'a blend of EU and non-EU honeys' are unhelpful and misleading. Consumers deserve clear information about the true country of origin. We are calling on the authorities to take urgent action to stop the influx of cheap, adulterated honey into the UK. This includes robust testing and strong enforcement to protect both consumers and honest producers.”

Black Bee Honey's range of award-winning 100% British 'flower to jar' honeys are single source with the location and name of the beekeeper printed on every jar, so it's fully traceable.  Since 2020 they have been donating 2% of its turnover to the charity Plantlife for the creation of wildflower meadows, and so far have helped create over 25 acres of meadows. This work has enabled them to establish a circular business model where every jar bought creates wildflower meadows, which in turn helps bees to create honey. 

Black Bee Honey is currently listed with Ocado, Holland & Barrett, Abel & Cole and Harrods.  Their honeys are also available online at blackbeehoney.com

ENDS

Notes to Editors

High res images are available here.

For more information please contact: rebecca@rawfoodanddrinkpr.co.uk or emilie@rawfoodanddrinkpr.co.uk