As the buzz around mindful drinking continues to rise, Bemuse offers an intriguingly different choice for health-conscious drinkers looking to soak up the summer without the compromising effects of an alcoholic drink. Blended using only a handful of nature's own ingredients — Bemuse has a base of raw (British) honey, fermented with yeast and water and then infused with a diverse array of all natural botanicals and flavourings. It's a refreshing choice for consumers following a clean diet, in an era when the benefits of avoiding ultra-processed foods are recognised and transparency around ingredients used has become an expected norm. These drinks are lightly effervescent and bone dry; offering a curious surprise to those expecting sweetness from a honey-based drink. The natural fermentation process creates a bright acidity, alongside a subtle earthiness that's more akin to a naturally sparkling wine than anything sugary or soft.

Co-founder Anna Chalov explains the intriguingly different taste: “Customers are often surprised to discover that our drinks are dry, and even a little tangy — with an acidic edge. It's that acidity that gives Bemuse its grown-up profile and the complexity to serve with food, 
offering a real alternative to an alcoholic drink.” 

As well as pairing beautifully with food, Bemuse's acidity also makes for a versatile cocktail base — lending structure and balance to low-ABV creations as well as alcoholic serves. Indeed, these drinks have captured the attention of mixologists at prestigious hospitality 
venues the Sheraton Grand hotel (Mayfair), Dalloway Terrace and The Coral Room at the Bloomsbury Hotel, amongst others. Adding further appeal, Bemuse's acidic nature makes it a brilliant replacement for fresh citrus in cocktails; reducing food waste and the need for 
fruits that can often go unused.

Bemuse is available in four flavour-forward, multi-award winning blends:  
● Origo — spring wildflower honey blended with citra and ekuanot hops; zesty, sharp 
and aromatic 
● Pomona — apple blossom honey infused with cardamom and ginger; dry with a 
lively, citrusy tang 
● Calluna — raw heather honey with tarragon and Thai basil; earthy and herbaceous 
● Fiora — rosé blend of English meadow borage honey with wild raspberry; delicately 
floral and refreshingly crisp 

Nature lover Chalov commented on the decision to use fermented honey as the base for 
Bemuse's wines: “We wanted to create drinks that were kind to the body, and kind to the 
planet too. Honey-based drinks have a lower environmental footprint than 'traditional' wines, 
requiring no additional irrigation or pesticides. Bees are a vital part of the biodiversity 
underpinning the entire food chain, and by investing in honey cultivation we can also play a 
role in helping to boost the dwindling bee population.” 
There's little doubt that these drinks have nature at their beating heart. So as we head into 
the season of bank holidays, BBQs, staycations and summer parties — consumers can 
savour every sip in the knowledge that the contents of their glass are delicious, guilt-free and 
planet friendly too. Surely that makes for a refreshingly different choice this summer.

-ENDS- 

NOTES TO EDITORS 
● Each of the four flavours are available to buy in crown cap 750ml (champagne style) 
bottles, or picnic-perfect 250ml cans 
● Bemuse's trophy cabinet includes gold and silver medals at The World Alcohol Free 
Awards 2023 (Calluna and Fiora respectively), a silver and two bronze medals at 
IWSC 2022 and 'Best No/Low Alcohol Drink' at the World Beverage Innovation 
Awards 2021 
● Drinks are available to buy directly from bemusedrinks.com 
● Alternatively stockists include Diverse Fine Foods (trade orders), drydrinker.com, 
wisebartender.co.uk, thealcoholfreeco.co.uk and drinknolo.ie 
● Bemuse retails in the UK, Ireland, Netherlands and Germany 
● Contact hello@bemusedrinks.com for samples or interviews 

About Bemuse Drinks 
Bemuse began as the buzz of an idea in 2020 by friends Anna Chalov and Nataliya Peretrutova, who wanted to create a full-flavoured non-alcoholic drink which also contributed something positive to the planet. They were intrigued by the idea of a modern mead; a characterful drink using fermented 
honey at its base. Honey offers the potential for complex flavour, as well as myriad health benefits. To top it off, as nature lovers, Anna and Nataliya understood the essential role that bees play in the biodiversity underpinning the entire food chain. Bemuse is now proudly B-Corp certified, with an unwavering dedication to using business as a force for good. They consider bees as their vital co-workers and are dedicated to looking 
after their welfare through investing in responsible beekeeping, raising bee awareness and 
supporting projects like urban greening.