Thanks to a unique, cutting edge, fully automated growing system, the leaves move from harvest to bag in under a minute. Additionally, the clean-room growing conditions and root-only irrigation system leads to a dry and crispy leaf with no need to wash. Eat straight from the bag, and listen carefully, there is a crunch you can actually hear! 

 

By virtue of the fact the leaves have never been touched or washed, they stay fresh and crispy in the fridge for at least 8 days. No chemical residue, less waste and maximum freshness. The process also offers a new benchmark in sustainable food production with 95% less water used, a 93% reduction in soil occupancy and 96% less fertiliser than in traditional agriculture.*** 

 

Currently headquartered in Italy, this is the first time Planet Farms products are available in the UK, and a major expansion is coming. In April 2025 Planet Farms announced an investment  in excess of £25m into a UK-based facility that will supply Waitrose directly. At 20,000 sqm of growing capacity, it will be one of the largest vertical farms in the world. 

 

Finally, flavour remains paramount and is underpinned by a partnership with the oldest three Michelin-starred restaurant in Italy; Da Vittorio. Known for their uncompromising culinary standards, the Cerea family (chefs and owners of Da Vittorio) bring challenge, innovation and a relentless pursuit of flavour via the mini-farm and R&D facility built on site to supply the restaurant in Brusaporto and to test new recipes. 

Planet Farms is a certified B Corp and has earned accolades across Europe for its commitment to quality, transparency, and planet-first thinking

| RRP £1.80 | 70g

 

 

 

 

 

“We hope the UK will love our pioneering Italian-grown salads, and experience crunchiness and freshness like never before. This partnership represents our shared values of quality, sustainability, and innovation. We want to make sure that foods stay fresher on shelf, for longer, and contribute to reducing food waste. We believe that by combining technology with nature's wisdom, we can grow better food for everyone - delicious, fresh, and respectful of the planet.”

Planet Farms Fresh Everleaf is  available exclusively at Waitrose from now, on shelf and online. RRP £1.80

 

Planet Farms Fresh Everleaf is available exclusively at Waitrose from 30 April 2025.

Notes to Editors:
For interviews, images, and media packs, please contact Jo Baird: joanne@joannebaird.com | 0044 7814 267 444

Planet Farms - founded in 2018 - began with a friendship - and a bold idea.
Childhood friends from Milan, Luca and Daniele initially took different paths. Luca was entrenched in a multigenerational pioneering family business, where he mastered large-scale food production and technology for the meat industry. However, after a significant health scare back in 2014, he pivoted, and began to use the knowledge and expertise he had gained to focus on producing healthy food, all while minimising the use of our environmental resources. Meanwhile, after moving to London, Daniele, thrived in the fast paced world of high-finance, analysing and investing in global businesses. Despite this he craved a greater purpose and was growing increasingly concerned about sustainability and the future. 

When they reconnected, they saw a future in vertical farming. Luca envisioned a revolutionary system- high-tech, efficient, and eco-friendly. Daniele brought the strategy to scale it.

Rooted in Italy's deep food culture, Planet Farms is now reimagining how we grow, eat, and care for our planet. Planet Farms is a certified B Corp and has earned accolades across Europe for its commitment to quality, transparency, and planet-first thinking. A UK-site is planned with over £25m to be invested into the site - which will be one of the largest vertical farms in the world.

*** These reductions are calculated based on producing 1kg of salad versus traditional open-field agriculture, using scientific benchmarks and recognised industry data.