Brockmans Gin is excited to announce the launch of its new bottle, which is not just a sleek new look, it's the lightest bottle in the super-premium gin set*.

Landing on shelves this month, in major retailers including Tesco, Waitrose and Sainsburys (RRP £36.00), the new bottle uses an impressive 30% less glass weight than competitors.**

The new bottle extends to Brockmans' collection of super premium spirits; Brockmans Intensely Smooth, Brockmans Orange Kiss and Brockmans Agave Cut.

Brockmans' disruptive approach to gin-making and its Properly Improper attitude continue to set it apart in the world of super-premium spirits. For gin enthusiasts, it is the liquid that matters most and Brockmans' high quality, unmistakably smooth, bold character has earned a loyal following for exactly that reason.

But it isn't just about flavour, it's about challenging conventions across the board and this new bottle will be a game changer for the planet. Made with 51% post-consumer recycled glass, it's widely recyclable and made to reduce CO₂ emissions during production and transport.

Brockmans Gin recently showcased its new lighter bottle at London Fashion Week where the brand kicked off a bold visionary cultural partnership with On|Off, the pioneering platform championing innovation in British fashion.

Over London Fashion Week, Brockmans and On|Off hosted a series of standout events for the UK's fashion glitterati, including the LFW opening party at the W Hotel and 'The Disruptors' exhibition at Fitzrovia Chapel, a showcase of ten established designers originally supported by On|Off.

This partnership will see Brockmans collaborate with disruptive designers, support fashion-focused charities and initiatives, and create limited edition products with globally renowned names. Known for defying outdated conventions and doing things differently, Brockmans and  On|Off are two bold British brands united by creativity, style, and a mission to shake things up.

This partnership not only reinforces Brockmans' rebellious DNA, but also promises a year of innovative collaborations and unapologetic self-expression, a true celebration of British style and imagination.

Check out Brockmans and On|Off 'The Disruptors' film created by David Szauder on YouTube here.

ENDS

Notes to editors:

*Based on a comparison with the seven bestselling Gin brands globally in the super premium segment according to IWSR (2023 data, volumes): Hendrick's, Roku Gin, Malfy Gin, Tanqueray 10, The Botanist, Drumshanbo, Gin Mare.

**Brockmans' new bottle weight has been measured and compared individually to each bottle from the competitive set (glass and labels) and this claim is based on the average weight of the competitive set's bottles. The data has been verified independently by Campden BRI and is available in appendix.

For more information, please contact:

brockmansgin@clementinecom.com

Follow Brockmans Gin on Instagram @BrockmansGin

For more information about Brockmans Gin and "The Properly Improper" campaign, please visit their website.

About Brockmans Gin

Brockmans Gin is a premium, new-age gin that offers a unique blend of botanicals with subtle notes of berries for a more complex and smooth taste. Whilst honouring traditional distilling methods, Brockmans offers a modern twist, creating gins with bold ingredients that continue to be at the forefront of the gin renaissance, providing a distinctive flavour experience for those seeking something out of the ordinary.

Brockmans is proud of its British heritage and honours the traditions of the gin craft, however they refuse to be beholden to outdated notions of what is and isn't gin, thus the concept of the first 'Properly Improper' gin was born.

Brockmans became a B Corp in 2023.