17 Feb 2025
Red or Blue, This Round's on You
Tags: #ERDINGER, #weissbier, #wheatbeer, #Football, #sippingchallenge, #brandlogo, #Beer, #alcoholfreebeer, #Liverpool, #merseysidederby, #theanfieldwrap, #liverpoolfans
Ahead of last week's Merseyside derby, ERDINGER Weissbräu teamed up with award-winning fan media organisation The Anfield Wrap to create an extra dimension to the rivalry that has existed between Liverpool FC and Everton FC for years. The first red/blue SipDINGER derby challenge involved sipping from a glass of ERDINGER Weissbier and answering a question on either Liverpool or Everton, depending on which part of the ERDINGER logo the beer rested on.
Peter Gowans, UK Country Manager for ERDINGER Weissbräu explained “The ERDINGER roundel logo is split into blue and red segments so when you take your first sip from a branded glass in this challenge, you have to answer a question on Liverpool if the beer rests in, or closer to, the red section or a question on local rivals Everton if the pour lands in or is closer to the blue section. After three questions, the person with the most correct answers is crowned as winner, but the person in last place has to buy the next round of ERDINGER Weissbier for everyone involved in the contest. In other words, if you get the fewest answers right, whether your sip lands in the red or blue, the next round is on you. And the great thing is that, as ERDINGER Alkoholfrei branded glasses also bear the ERDINGER logo, you can still take part in the challenge if you choose not to drink alcohol.”
The Anfield Wrap shares the experience of supporting Liverpool through podcasts, videos and writing but wanted to show that sharing a beer in the local pub can bring all the community together. Craig Hannan, Head of Brand & Marketing at The Anfield Wrap added “It's well known that in Liverpool you're either a red or a blue, and we all enjoy some gentle ribbing of the team at the other side of the City. With the SipDINGER derby challenge, we wanted to build on this and test fan knowledge on the beautiful game in our City whilst they enjoy a pint of ERDINGER Weissbier with their mates. The derby match provided the perfect opportunity to have some fun together and encourage others to challenge each other over a pre- or post-match pint. We found that it created a real buzz around the match, generated a lot of debate and discussion, even more laughs and there was a lot of tension waiting to find out if your sip landed in the red or blue section of the ERDINGER logo.”
The match was the last Merseyside derby game to be played at Goodison Park and finished 2-2 but the sipDINGER challenge looks likely to continue until the return fixture at Anfield on 2nd April as Peter Gowans explained. “The format is so simple, and we were surprised at how competitive people were as they tried to sip the right amount of beer to land in their favoured colour in the ERDINGER logo. Although our association with The Anfield Wrap meant that the challenge was initially structured towards Liverpool and Everton, fans of other clubs can adapt to their own derby or hotly contested matches – think Manchester United vs Manchester City; Arsenal vs Chelsea; Nottingham Forest vs Leicester City; Sheffield United vs Sheffield Wednesday and so on. The sipDINGER derby challenge is a great way to kick off football conversation and test your club knowledge with a group of mates whilst enjoying a pint of ERDINGER Weissbier in your favourite local.”
- ENDS –
Facebook: erdingerGB
Instagram: erdinger.uk
Facebook: TheAnfieldWrap/
Instagram: TheAnfieldWrap/
