Attachments
17 Oct 2024
Top Gold Medal Haul for Australia at the World Steak Challenge
Tags: Steak, Steak House, Steak Restaurant, World's Best Beef, world steak challenge
Press release, London, October 2024. The medal winners in 2024's World Steak Challenge have been announced, with a grand total of 333 medals overall and 112 gold medals awarded to delicious steaks from across the globe, judged to be the 'best of the best'.
This year, one country stood out as a beacon of quality with the largest total of gold medals awarded at the event.
Australia was awarded a total of 21 gold medals, the most given to any country.
Australian producers included in this year's gold list are BV Carnimex, HANCOCK AGRICULTURE, Jack's Creek, Stone Axe Pastoral Company, Teys Australia Pty Ltd and
Thomas Foods International.
All 112 gold medal winners will now be invited to a dazzling awards ceremony on 11th November, where the winners in each category will be announced, along with the coveted title of World's Best Steak 2024.
Stephen Edwards Business Manager UK of Meat & Livestock Australia, the custodians the Aussie Beef & Lamb brand which promotes Australian red meat in the UK said:
“Australia is in an excellent position ahead of the World Steak Challenge awards ceremony, and we'd like to wish all our producers the best of luck for the final reveal in November. We're extremely excited to see which steak comes out on top, fingers crossed it's an Aussie one.
“Of course, last year an Australian steak from producer Jacks Creek won the overall title of World's Best Steak, so here's hoping we can do it again for the second year running.
“We know that Australian red meat is top quality and having been based here in the UK for a couple of years, we're enjoying the feedback we get from retail and foodservice professionals on the premium quality, consistency and superb taste of our red meat.”
“Being recognised with the most gold medals is confirmation of that, and a reflection of the quality of steak coming from Australia, which we're delighted to be able to promote to retail buyers, chefs, restauranteurs and hospitality professionals here in the UK.”
Since it was launched in 2015, organisers of the World Steak Challenge have set out to deliver a recognised stamp of quality to support world-class steak production on a global platform. The World Steak Challenge gives steak producers from across the world a unique opportunity to benchmark product quality, breed credentials and processing standards on an international stage.
A panel of expert judges assesses each steak in a number of raw and cooked criteria including appearance, colour, marbling, fat trim consistency, aroma, flavour, succulence, tenderness and texture.
Ends.
For all media enquiries, interview and high-res image requests please contact Q COMMUNICATIONS Kate Burke, kate@qcommunications.co.uk and Rachael Ashmore, rachael.a@qcommunications.co.uk
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Notes to Editors
About Aussie Beef & Lamb
Aussie Beef & Lamb (ABL) is a Meat & Livestock Australia (MLA) owned brand which is used to:
1. Build awareness of Australian red meat.
2. Build preference by highlighting the positive attributes of Australian red meat.
The Aussie Beef & Lamb brand promotes Australian red meat across export markets, representing beef, lamb, goat and veal. It is used to denote high-quality red meat that is raised, produced and exported in safe, clean, environments, with the highest standards of animal welfare, traceability and food safety.
Aussie Beef & Lamb showcases the best of Australia and works to promote advances in sustainability within the Australian red meat industry, which as a forerunner in this field is constantly improving and evolving its plans to reduce the environmental impact of meat production.
MLA is a service provider to the red meat industry, funded by livestock transaction levies paid on livestock sales, it delivers research and development, and marketing R&D programmes globally, and acts as a custodian of the ABL brand.
Find out more: https://www.aussiebeefandlamb.co.uk/
Follow Aussie Beef & Lamb on social:
Instagram @aussiebeefandlambuk
Facebook @aussiebeefandlambuk
Media Opportunities
We have a number of opportunities for media including interviews and access to spokespeople who can discuss a diverse range of topics around red meat production, international markets and forecasts.
Key spokespeople include:
- Stephen Edwards, Business Manager UK, Meat and Livestock Australia
- Emma Boughen, Business Development, Meat and Livestock Australia
- Scott Walker, Regional Manager UK/Europe, Middle East and Africa
A wide-reaching network of farmers, manufacturers and producers based in Australia, including but not limited to:
- Lachie Hart, MD of the Stockyard Group - a family business that has been running for 65 years and that is involved throughout the whole supply chain from breeding, backgrounding to feeding and exports. Sustainability is a key element of the business.
- Erica & Stuart Halliday of the Ben Nevis Angus Stud Farm in Walcha NSW - promoters of regenerative farming techniques that repair soil and negate the need for over-tilling and use of artificial fertilisers.
- Stuart Austin General Manager of Wilmot Cattle Co – a NSW-based grassfed cattle producer and another advocate for regenerative farming techniques backed up by strong use of data and technology.
Aussie Beef Mates and Lambassadors
Through its Aussie Beef Mates and Lambassador programmes, Aussie Beef & Lamb has an international team of high-profile brand ambassadors, chefs, restauranteurs and industry professionals who use the product, love the product, and as such will promote it without financial reward or renumeration.
Examples of Lambassadors and Aussie Beef Mates include:
- Francisco Martinez, executive chef, Fazenda, UK
- Roy Ner, executive chef, Jeru, UK
- Tim Delaney, executive chef, Goodman, UK
- Marion Grasby, MasterChef Australia alumni and founder of Marion's Kitchen, Australia
A diverse image bank is available to support any story you have in mind, be it about sustainability, animal welfare, recipes or the benefits of the vast Australian landscape for farming. For high-res images please email rachael.a@qommunications.co.uk or kate@qcommunications.co.uk.
Product samples - we can supply a range of cuts and lines for taste tests and recipe development delivered directly to your door for use in relevant stories or social media activity.
Recipes and cooking tips – we have access to a huge catalogue of recipes developed by chefs and brand ambassadors from all over the world. Whichever theme, topic or seasonal story you are working towards, it's likely we'll have a recipe to cover it.
Stilton Crusted Beef Roast with Green Beans and Mint
Shaking Beef and Egg Fried Rice
Braised Lamb Shanks with Sambuca
