Premium rum brand Hattiers Rum creates the RUMWAY cocktail to celebrate the West End debut of The Devil Wears Prada: A New Musical 

In anticipation of the West End debut of The Devil Wears Prada: A New Musical at the Dominion Theatre in October, premium B Corp rum brand Hattiers has created the 'RUMWAY' cocktail, named after the fictitious Runway fashion magazine around which the book, film and new musical is set. 

Described as a 'fresh and fruity cocktail with a devilish kick', the star ingredient of the red coloured RUMWAY is Hattiers' Egremont rum, a blend of four cask aged rums hand picked from across the Caribbean and Central America and gently paired with pure soft Dartmoor spring water at Hattiers' South Devon distillery that's mixed with Luscombe Hot Ginger Beer and Luscombe Raspberry Crush.

Hattiers' founder and CEO Phillip Everett-Lyons said, “When we discovered that The Devil Wears Prada: A New Musical was coming to London, we came up with the idea for the RUMWAY cocktail, a play on words of the famous Runway magazine and a match made in heaven with our premium rum. It's red like the devil, tastes incredible and I'm sure even Miranda Priestley would approve!”

The RUMWAY is easy to recreate at home - here's how. Just serve with a withering look!

Add 35ml of Hattiers Egremont Premium Reserve Rum to a highball glass with ice, squeeze in the juice of a quarter wedge of fresh lime, fill the remainder of the glass with three-quarters Luscombe Hot Ginger Beer and one-quarter Luscombe Raspberry Crush (or pureed raspberries as an alternative), and garnish with a sprig of fresh mint.

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Editors Notes

Hi-res images can be found here. 

For further information, samples, photography or an interview with Philip Everett-Lyons, founder and CEO of Hattiers Rum, please contact:

Emilie Morris at RAW Food and Drink PR - emilie@rawfoodanddrinkpr.co.uk / 07932337016

About Hattiers Rum:

Established in 2017 with a dedication to quality, authenticity, and sustainability at its core, Hattiers Rum is the brainchild of Philip Everett-Lyons and came to life after Philip and his wife moved back home to the beautiful South Hams in Devon.  After a chat with a friend in a local pub one evening about importing a barrel of rum, then selling a few bottles to cover the cost, Philip quickly saw there was an opportunity for rums that weren't a single estate and were perfect for people coming to rum for the first time.  And so, Hattiers Rum was born. For more information, visit Hattiers website.

Egremont Premium Reserve Rum
A fragrant, medium bodied rum that is complex yet accessible, Egremont is superb enjoyed neat, over ice or as part of a classic rum cocktail. A premium sipping rum, it's a blend of four cask aged rums hand picked from across the Caribbean and Central America and gently paired with pure soft spring water from the hills of Dartmoor.  Filtered by layer upon layer of ancient granite, Dartmoor spring water balances the alcoholic strength of the base rums to a more accessible level, giving Hattiers Rums a long and creamy finish.   £42.00, 40% ABV, 70 cl.