25 Sep 2024
New Client for KF COMMS

DabbaDrop

LONDON, SEP 24 - KF COMMS is excited to be working with DabbaDrop, the UK's first plastic-free takeaway service on a mission to reclaim mealtimes.

Launched in 2018, DabbaDrop was created by Mumbai-born Anshu Ahuja and New Zealand native Renee Williams, after years of unfulfilling takeaways with low-quality ingredients, minimal vegetarian options and excessive plastic waste. As two time poor mums seeking a better alternative, DabbaDrop was born. What started as an East London only neighbourhood service, DabbaDrop now covers zones 1-3 and has delivered over 200,000 delicious, homemade meals  with zero waste and zero emissions.

Inspired by Dabbawalas born in Mumbai in the late 1800s (dabba meaning 'box' in Hindi), DabbaDrop gets its name from the steel boxes which have kept cities fed for over a hundred years. It began as a stacked dinner delivered by bike or railway train to neighbourhood workers who would enjoy their meal from top drawer to bottom and give back the containers on the delivery person's return journey.  

Along with the reusable steel dabba's that reduce environmental impact by being sterilised, refilled and reused, DabbaDrop's innovative pre-ordering system also minimises food waste as they know exactly how many to make. Deliveries are then made using only eco-friendly methods such as pushbikes, e-bikes, and zero-emission vehicles. To date, 404,584 plastic containers have been saved from being used; 3,200kg less food wasted and 25,478kg of carbon and greenhouse gas emissions have been avoided. That's the same amount as flying from London to New York  26 times!

Reclaiming mealtimes

With a mission to reclaim mealtimes, DabbaDrop's subscription means customers can opt for a once a week or once a fortnight delivery, taking the hassle out of meal planning and a promise to put the joy back into takeaways. 

With community and nourishing food at its core, customers are taken on a culinary journey across South Asia and beyond, through a set menu of hearty family recipes that are deep in flavour and full of goodness - and all cooked from scratch using the freshest ingredients. 

As busy mothers, Anshu and Renee know the value of connecting over a meal. By leaving DabbaDrop to do the legwork at least once a week, means friends and family can use the time they would usually spend scrolling for a delivery to instead reconnect over food that's beautiful, soul-lifting - and convenient.

News

  • Next  week (2-4th Oct) DabbaDrop will be serving a brand new menu from Kerala
  • This October half term DabbaDrop are offering a Buy ONE Dabba, get another HALF PRICE promotion

Images can be downloaded HERE.

Each DabbaDrop Dinner costs £30 for two people and can be ordered online via the website.

-ENDS-

For all press enquiries including samples and gifting, please contact Kate at KF COMMS: kate@kfcomms.com

 

Notes to editors

https://dabbadrop.co.uk/

@dabbadrop

 

About DabbaDrop

DabbaDrop is the brainchild of Anshu Ahuja and Renee Williams, two Hackney neighbourhood friends who bonded over their love of cooking and a desire to make a small difference to the planet and for their children.

Anshu is a Mumbai-born, London-living passionate home cook who in 2014, following a successful career in TV production, was selected as one of the finalists on the food incubator scheme, Kitchenette. The scheme allowed Anshu to launch her pop-up Indian tapas concept, Pao Wow, to critical acclaim at Stevie Parle's Dock Kitchen.

New Zealand native Renee has 12 years' experience with a background in restaurant operations and design, as well as events production at Soho House, Caprice Holdings and most recently, Caravan restaurants.

Anshu and Renee brought together their complementary skills to develop DabbaDrop; a food delivery concept, launching the takeaway curry service in Hackney in November 2018, and now across 50+ postcodes in London. In Summer 2021 Marie Claire magazine awarded DabbaDrop winner of the 'Best Sustainable Food Delivery Initiative'.

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