PRESS RELEASE  

Are you ready for a decadent, sweet and savoury plant based breakfast, lunch, snack or dinner? 

Squeaky Bean, the plant based brand known for its award-winning NYC Deli Pastrami and Smoked Beechwood Salmon Style Slices, is launching the first ready-to-eat plant based bacon into UK supermarkets. It tastes so good, they dare you to compare it with bacon. 

NEW Squeaky Bean Crispy Bacon Style Strips (50g), RRP: £2.75 is available in selected Sainsbury's stores and online from 25th September 2024.

Squeaky Bean's Crispy Bacon Style Strips combine a sweet and salty taste with the satisfying crispy texture of streaky bacon, but made from plants. 

For 50% of vegans and vegetarians who said they miss the taste of bacon, finally there's an answer to their prayers (source: Vypr Aug 24). And it's one that's perfect for adding a satisfying smoky, savoury twist to meals.

English breakfast-lovers can now enjoy plant based crispy bacon that's perfect with beans on toast. Airfry the bacon for butty bliss with brown sauce, or enjoy maple-glazed bacon on pancakes for a sweet and savoury food-lovers dream. Load up on a toasted brioche bun with lettuce, tomato and mayo for the ultimate BLT, toss in a Caesar salad, with avocado, or enjoy on its own as a satisfying protein snack, straight from the packet. 

Lunchboxes at the ready - do you dare to compare Squeaky Bean's tasty lunchbox range of ready-to-eat slices and pieces to meaty counterparts?

Squeaky Bean's range of plant based sandwich fillers includes: Deli Pastrami Sandwich Slices, Smoked Beechwood Salmon Style Slices, Applewood Smoked Ham Style Slices and Tuna Style Flakes, as well as Chargrilled Cajun Mini Fillets and Kick of Tikka Chicken Style Pieces. The entire range is suitable for vegetarians and vegans.  Do you dare to compare? 

NEW Squeaky Bean Crispy Bacon Style Strips (50g), RRP: £2.75 are available in selected Sainsbury's stores and online from 25th September 2024.

-ENDS -

Notes to Editors

For best result microwave but if desired can be warmed through in an air fryer for 2 mins at 180.

About Squeaky Bean®:

Squeaky Bean® exists to show that plant-based food can be tasty, easy to prepare and something to shout about! The entirely vegan range includes ready-to-eat full on flavour Chicken Style Pieces, mind blowing Chargrilled Mini Fillets and tasty Sandwich Slices, featuring the famous NYC Deli Pastrami. Squeaky Bean products are available from Tesco, Morrison's, Sainsbury's, Waitrose, Ocado and Asda. You can send a squeak to @Squeakybeanveg on Twitter, Facebook Tik Tok or Instagram.

Recent awards:

Squeaky Bean Beechwood Smoked Salmon has been awarded Gold in the Best Fish/Seafood Alternative category while Squeaky Bean Chargrilled Cajun Mini Fillets has been awarded Gold in the Best Meat Alternative category of Vegan Food & Living Product Awards 2024.

Squeaky Bean Cooking Style Chorizo and Squeaky Bean New York Pastrami Style Slices have both been awarded a two star rating at the Great Taste Awards 2023, by the Guild of Fine Food.