Super Sauces with Gut Health Benefits 

Vadasz launches fresh Kimchi Ketchup, Hot Pepper, and Hot Jalapeno Sauce  

Fans of Ketchup and Hot Sauce, who are avoiding added sugar, can keep it fresh with Vadasz's new range of table sauces, made with all natural ingredients. The clever range of condiments includes Kimchi Ketchup, Hot Pepper Sauce and Hot Jalapeno Sauce, made by harnessing the natural and health preserving benefits of pickling and fermenting, providing a healthier and more delicious option to ambient condiments containing sugar and preservatives.

Three quarters of Brits enjoy a condiment with every meal and now for the first time in UK supermarkets, there's a range of fresh sauces, that are live cultured and naturally fermented (Kimchi Ketchup and Hot Pepper) or cold brined (Hot Jalapeno); created by Vadasz; Britain's favourite kimchi. 

NEW Vadasz Kimchi Ketchup, 250ml RRP £4.50 - £4.75, is available in Waitrose and Sainsbury's nationwide from 18th September.  

Lower in sugar than traditional ketchup and containing probiotics, proven to be good for gut health and immunity. With that distinctive fermented kimchi flavour and ingredient combination, which is rising in popularity, Vadasz Kimchi Ketchup brings something which is totally unique to the table. 

Perfect enjoyed with eggs; whether boiled, scrambled or fried, in a grilled cheese sandwich, drizzled over fries, or in a burger to add fresh flavour and mild heat; there's no end of possibilities - this is the sauce of savoury-food lovers' dreams. 

Made with traditional kimchi ingredients; Chinese leaf, carrot, spring onion, Korean chilli flakes (Gochugaru), fresh ginger, garlic, and sea salt, adding this sauce will bring an umami depth of flavour to any dish. 

NEW Vadasz Hot Pepper Sauce, 250ml RRP £4.50-£4.75, is available in Waitrose nationwide from 18th September.  

Hot sauce lovers rejoice - finally a hot sauce to feel good about; Vadasz's Hot Pepper is super sophisticated; not only is it fresh and has a deep heat to it; it's live cultured and naturally fermented and contains absolutely no added sugar.  

Enhance the flavour of a pho, add heat to jerk chicken, spice up a stir fry or a sandwich. Here is a hot sauce with all the flavour and none of the compromise on health. 

Vadasz Hot Pepper Sauce is made with all-natural plant-based ingredients including onion, garlic, sea salt, smoked paprika, cumin, cloves, red pepper, scotch bonnet, ground coriander, nutmeg and apple cider vinegar. Perfect for those opting for a healthier diet.

NEW Vadasz Hot Jalapeno Sauce, 250ml RRP £4.50-£4.75 is available in Sainsbury's nationwide from 18th September.  

Produced using the same cold brined process that Vadasz uses for creating their award-winning Jalapeno Relish and Garlic & Dill Pickles, this sauce has a bold, punchy flavour.  

Take tacos to the next level or add a twist to a classic lamb kofta kebab; the chilled nature of the product and the cold brining process means the pickle flavours really shine through, offering a stronger and sweeter taste profile to other sauces. 

This is the sauce to suit those seeking fresh, interesting and exotic flavours, and with less than 5% added sugar – significantly less than ambient products – it's plant-based, and perfect for health-conscious eaters.

Nick Vadasz, founder of Vadasz, said: “With the average bottle of ketchup containing 78 grams of sugar*, it's no real surprise that people are looking for healthier, vegetable based fermented sauces. Vadasz sauces are not only delicious, but they're also live cultured and naturally fermented to offer additional gut health benefits.”

57 percent of the young Brits surveyed by Vadasz, said they preferred healthier condiments to sauces that were full of sugar, preservatives, or hydrogenated vegetable fats, with 49 percent actively avoiding certain condiments because of their lack of nutritional value. 

84% of consumers are looking to improve their diet in some way, with 8% looking to eat more natural foods and 7% looking to improve gut health [source: IGD]. 

 Vadasz super condiments do not contain any artificial ingredients. Instead, they harness the natural and health preserving benefits of pickling and fermenting. This retains all the nutrients and health benefits of the vegetables, fruit and spices used in Vadasz pickles and ferments, making them a healthier alternative to ambient condiments containing sugar and preservatives. The entire Vadasz range is suitable for vegetarians and vegans.

Kimchi Ketchup, Hot Pepper Sauce and Hot Jalapeno Sauce join the Vadasz fresh range of ferments including Kimchi, Super Beet Kimchi, Garlic and Dill Sauerkraut, Pineapple & Turmeric Sauerkraut as well as Cold Brined Pickles, Red Onion Pickles, Garlic & Dill Pickles and Hot and Sweet Jalapeño Relish. 

NEW Vadasz Kimchi Ketchup, Hot Pepper Sauce and Hot Jalapeno Sauce, each 250g, (RRP £4.50 - £4.75) are available from the chiller at selected Waitrose and Sainsbury's stores nationwide from September 18th, 2024. 

For more information visit vadaszdeli.co.uk 

ENDS

Images:

Pack shots and recipes are available: https://ace.media/lookbooks/mZeb 

About Vadasz: 

Vadasz is a range of super condiments that will elevate any meal or snack in seconds. Products are pickled for crunchy goodness and live cultured to produce beneficial probiotics to boost gut health and immunity. The versatile plant-based ingredients can take sandwiches, snacks and burgers to the next level and are suitable for both vegetarians and vegans.

The Vadasz range includes: Kimchi, Super Beet Kimchi, Garlic and Dill Sauerkraut, Pineapple & Turmeric Sauerkraut, Red Onion Pickles and Garlic & Dill Pickles, and Jalapeno Relish. Vadasz is available in Waitrose, M&S, CoOp, Sainsbury's, Ocado, Asda and Tesco.  

Contact:

Laura Leveson

Eden Green PR

Laura@edengreenpr.com

07771 966744