Bells of Lazonby's 'We Love Cake' Launches Its First Breakfast Offering

Bells of Lazonby's 'We Love Cake' has launched its first free-from Breakfast Muffin.

Available now in frozen wholesale, the new breakfast offering is gluten, wheat and milk free, while maintaining the iconic taste of a wholesome morning muffin.

The new hand-finished breakfast muffins are the taste of breakfast; made up of raisins, apricot, cranberries, gluten-free oats and pumpkin seeds with a cinnamon finish. 

Teamed with a new brand design for 2024/25 it's never been a better time to stock We Love Cake.

Individually wrapped and distributed exclusively by Central Foods, the new lines are a perfect and tasty alternative to those consumers looking to avoid Gluten, Wheat and Milk from a lifestyle or dietary choice.

The frozen breakfast muffin is available in a box of 8 and can be thawed to match usage and consumption to reduce waste.

Head of Marketing for Bells of Lazonby, Josh Boydell-Smith, said: “The 'We Love Cake' breakfast muffin is an exciting innovation not just for the brand but for the free-from category.

“The Breakfast Muffin It is a step change from our usual tarts and cakes but we believe the muffin provides a 'quick breakfast' alternative that is free-from. We are very proud of the product and can't wait for people to try it.”

Made on the edge of the Lake District by renowned family bakers since 1946; these delicious tarts are baked in small batches by skilled bakers. They promise to taste-match traditionally made Cherry Bakewell's.

We Love Cake's frozen individual wrapped tarts and slices are currently available to UK frozen wholesale, sold individually wrapped, exclusively via Central Foods.

For more information about We Love Cake email: info@centralfoods.co.uk

ENDS

For more information contact Emma Holgate-Lowe at the-lowedown@outlook.com / 07909776617

Notes to Editor:

The We Love Cake journey began in 2002 when second-generation family business owner, Michael Bell, tried to live as a coeliac for a week. Unsatisfied with anything he ate, not least the free from cakes he reluctantly attempted, by day two of the week-log trial he decided to build a dedicated Gluten, wheat, and milk free bakery.  After years of honing gluten free bakery, he introduced We Love Cake to the UK in 2012.

We Love Cake are registered with Coeliac UK and declared as suitable for those with coeliac disease.

For more information: www.we-love-cake.co.uk or follow on Instagram @welovecakeuk