10 Apr 2024
Bring on the Heat! Introducing the Even Spicier Spicy Melons from Mixtons

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Mixtons

Spicy Melons was originally a mix-up. Mixtons Mixologist Ranj accidentally mixed two recipes together and this was the result - and friends and family LOVED the flavoursome fluke.  Fast forward to the festivals and live music events that Mixtons serve at, and consumers were asking for more chilli - so Spicy Melons v2 was made - in response to the UK's passion for picante and just in time for Cinco de Mayo celebrations. 

The finest Tequila, zingiest Lime, freshest Watermelon and lip-smacking Chilli has created the ultimate canned cocktail for summer sundowners. Bar-quality brought to you in a tinnie, why faff about with limes and salt when you can simply pop and pour? No squeezing or shaking required. 

Mixtons: the next generation of ready-to-drink cocktails are for those that are tired of the same recipes that canned cocktails seem to have right now. Unexpected flavours added to cocktails we know and love  provide a tasty twist to a night out. 

Xav Craine, Mixtons Co-Founder says,

“The Great British Public can't get enough of spicy cocktails right now, and we wanted to add our own unique twist by adding the ultimate in summer flavour, fresh watermelon. This flavour combination has the wow factor. We've madeover the classic Margarita with a unique twist, fresh watermelon with bundles of chilli. Tequila-based cocktails are booming and we wanted to create something you can enjoy on the go - totally portable, totally recyclable, something to make your night pop. Spicy Melons has everything you would want from a cocktail from a fancy bar, just in a can.”

After realising canned cocktails only had 6 flavours available, founders Xav, Ranj and Sim started to come up with new and inspired recipes during lockdown as they socialised on zoom. Friends loved them and within 12 months, they'd sold 200k cocktails, all created and delivered by hand by themselves from Sim's kitchen. Now Mixtons are about to announce 2 upcoming major retail listings, exclusive festival partnerships across the summeras well as with Winter Wonderland.

All Mixtons cocktails are 8% ABV, Gluten-free and in fully recyclable cans, available at indigo at The O2 and www.mixtons.com

https://www.instagram.com/mixtons/ 

For more information, samples and interview time with the Founders please contact joanne@joannebaird.com // +44 7814 267 444.

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Notes to Editors 

About Mixtons

Taste the unexpected: at Mixtons, we add original twists to traditional cocktails, turning the ordinary into the extraordinary and the mundane into the memorable. From surfing waves to making waves in the canned cocktail industry, the Mixtons taste-obsessed trio have a portfolio of 4 unique and 'classic cocktails with a twist' and over the last 2 years sold to the masses at over 75+ festivals in the UK.  The Founders - Xav,  Ranj and Sim, bonded over surfing, festivals, music, getting together with friends al fresco and enjoying a cocktail or two - but what they found on supermarket shelves was just the same old 6 flavours.  Feeling like the current offering failed to deliver the joy of discovery that cocktails are known for,  Mixtons set out to capture the essence of the great British summer and great cocktails encapsulating the excitement that you have when you find a new cocktail recipe on a bar menu - all within a can! They want to bring back the magic flavour discovery. It's time cocktails had a plot twist. The first 2 major retail stockists confirmed for May 2024. Mixtons is the main cocktail supplier for IMG Bars at Winter Wonderland, Hyde Park as well as Boardmasters and Victorious, and a listing at indigo at the 02 confirmed March 24.

Mixtons timeline

  • 2017 - Cornwall born and bred, Mixtons founders Xav and Ranj met surfing. 
  • 2020 - The friends and their crew socialised via Zoom during lockdown, and they'd attempt to recreate good times with a few drinks in their virtual meet-ups, sometimes indulging in an RTD at the Supermarket and quickly got bored of the same 6 flavours. Bar and Events Manager Ranj - who had recently employed an incredibly skilled mixologist, Sim, started to create his own RTDs for the calls. Sim got involved too with the flavours - the premise being 'classic cocktails with a twist'.  The original brand name was 'Knocktails'.
  • 2021 - Cease and Desist Letter arrives from lawyers - turns out 'Knocktails' was already a thing - The Lawyer in question was called Mr Dixton, inspiration for the name 'Mixtons'.
  • 2022 - The business has started to grow at an exponential rate. Ranj accidentally sends out a mix of two early creations in one bottle, accidentally creating a Spicy Watermelon Margarita, 'Spicy Melons' which has become a fan favourite. 
  • 2023 - Mixtons launches cans and now has partnerships with over 75 events and festivals in the UK including Winter Wonderland, Boardmasters and Victorious.Xav, Ranj and Sim all DJ at their Mixtons stand.
  • 2024 - 2x national retail listings confirmed, stocked at indigo at The O2.

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