Moi by Mademoiselle Desserts is thrilled to announce the arrival of its mini beignets to UK grocery retailers. 

A true taste of French indulgence, these ambient or frozen treats offer retailers an exciting new addition to their snack offerings, providing customers with an authentic and on-trend French experience in the comfort of their own homes.

Crafted with the utmost care and attention to detail, Moi's frozen mini beignets are made from genuine buttery French brioche dough and filled with exquisite flavours Hazelnut & Cocoa, Red Fruits, Apple, and Speculoos. Each bite delivers a burst of flavour and a touch of sophistication, making them an irresistible choice for discerning customers.

"Retailers strive to provide customers with high-quality products that deliver on taste and convenience," says Anthony Saison, Head of Category Insights & Customer Marketing at Moi. "Our frozen mini beignets offer just that - an authentic French dessert experience that's easy to prepare and enjoy at home. Our research shows that smaller, lighter indulgence is a growing trend in the sweet bakery arena with consumers increasingly interested in smaller touches of indulgence and quality "

Moi's frozen mini beignets are the perfect addition to any bakery or freezer aisle. With their convenient format and gourmet appeal, they cater to a wide range of occasions. From casual gatherings to special celebrations, these frozen delights are sure to become a staple in your sweet bakery selection.

"We're excited to partner with retailers to bring Moi's frozen or ambient mini beignets to customers across the UK," adds Saison. "As an absolute staple in the French sweet bakery scene, our mini beignets mark a groundbreaking entry into UK retail with the key USP they have a three day shelf life.

Representing a perfect fusion of baking tradition and modernity, Moi stands out with a strong and distinctive brand identity, offering a unique and irresistible addition."

Experience the allure of Moi's frozen mini beignets by stocking them in your frozen dessert aisle today. For more information on how to become a stockist, please visit www.moibymd.co.uk or contact moibymd-uk@mdesserts.com

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For more information, samples, images or interviews, contact Verity Clarke at Aubergine verity@weareaubergine.com or 07708963533 

Notes to editor

About Moi by Mademoiselle Desserts:

Moi by Mademoiselle Desserts is dedicated to bringing the essence of French patisserie to the world, one delightful creation at a time. With a commitment to quality, innovation, and responsible practices, Moi aims to redefine indulgence and celebrate the joy of sweet moments shared with loved ones.