27 Mar 2024
The Future Is Functional: Tesco's New Functional Drinks Bays Puts CBD Drinks at the Forefront of Wellness

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Goodrays

Created by CBD industry expert Eoin Keenan and ex-Diageo taste developers, Goodrays CBD drinks are 'a deep breath for your brain. ' 3 SKUS will go on shelf on the new Functional Drinks Bays at Tesco:  4x250ml packs of Raspberry & Guava, Elderflower & Yuzu, and Blood Orange & Grapefruit. 

Science shows that to experience the full effects of CBD - a reduction in anxiety, a better nights sleep, and less muscle and joint pain for example - consumers need at least 25mg of CBD. A market-leading 'dose' of 30mg of premium CBD and a daily dose of Vitamin D, no added sugars, all-natural ingredients and a fully recyclable, entirely plastic-free product makes for what Goodrays wants to define the future of wellness drinks. 

As the only CBD drinks brand currently on offer, Goodrays plans to support the listing with PR support, in-store education and ongoing marketing activity throughout the partnership.

 

Eoin Keenan Founder of Goodrays says, 

“We design and deliver the most exciting, effective and accessible CBD products to people who want to improve their mental wellbeing. Our drinks are the most cost-effective way of accessing CBD on the market and Tesco shares our vision in making CBD more affordable and accessible for all. We're excited to be part of this new direction for Tesco and we expect more and more retailers to follow suit as wellness continues to be the dominant trend in drinks.”

Goodrays is the fastest-growing CBD brand in the UK, and second largest brand in the category. It is the top-selling adult soft drink on Amazon with over 1000 5* reviews. 

For more information, samples and interview time with Eoin Keenan please contact joanne@joannebaird.com // 07814 267 444

 

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About Goodrays

Founded by CBD industry leader and expert Eoin Keenan, Goodrays is the future of wellness drinks. 

We're defining the future by creating the most effective, science-backed CBD products in the UK, to understand CBD consumers better than anyone else, and bring the highest quality CBD into the mainstream with the most accessible pricing. The Goodrays range now includes carbonated drinks, gummies and oils. 

 

About the CBD used in Goodrays products

Human studies on the efficacy of CBD show positive effects on stress, sleep and anxiety when consumed in doses above 25mg. Goodrays products are Novel Food Validated by the FSA. All products are 3rd party tested to ensure the highest level of safety and quality. The Goodrays Supply Chain ensures excellent bioavailability and stability: hemp derived from the no.1 CBD producer in the US. 




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