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Tags: Cocktails, summerdrinks, Readytodrink, RTD, NPD
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Tired of the same recipes that all canned cocktails seem to have right now? Cocktail lovers are in for a treat as some of the recipes we know and love just got the Mixtons makeover. From festivals, to garden parties, to al fresco dining, picnics, train rides, heck even a trip to space - these canny creations just gave your summer gatherings a tasty twist.
And what is a Mixtons makeover? It's adding unique and original twists to classic flavours, an original spin on iconic cocktails without any of the faff of making it yourself - just grab and go. Mixtons wants to bring back the excitement that you have when you find a new cocktail recipe on a bar menu in an exciting bar - all within a can to enjoy wherever you want.
After realising canned cocktails only had 6 flavours available, founders Xav, Ranj and Sim started to come up with new and inspired recipes during lockdown as they socialised on zoom. Friends loved them and within their first 12 months, they'd sold 200k cocktails, all created and delivered by hand, by themselves from Sim's kitchen to now having 2 upcoming major retail listings, being stocked at the O2 and being exclusive cocktail partner to over 30+ festivals across the summer and Winter Wonderland.
From surfing waves (Xav and Ranj are both from Cornwall) to making waves in the canned cocktail industry, the Mixtons taste-obsessed trio now have a range of 4 unique and 'classic cocktails with a twist.' This is not the brand that will be pushing fancy martini glasses or elaborate garnishes - the Founders - and their customers - love the outdoors, festivals, music, getting together with friends al fresco.
Guilty Passion is a succulent tropical twist on a Passion Fruit Martini. Vodka, Passionfruit, Mango and Lychee. No need to shake or strain - this is a Martini that's ready to go.
Dragon Mojo is an exotic fruit twist on a classic Mojito with Rum, Mint, Kiwi and Dragonfruit.No need for muddling or hunting down ingredients - we've concocted the Mojito of dreams.
Spicy Melons was originally a mistake - Ranj accidentally mixed two recipes together and this was the result - and friends LOVED it. Tequila, Lime, Watermelon and Chilli - time to spice things up. Tequila, Lime, Watermelon, Chilli.
Forbidden Zest is the Mixtons take on a classic Aperitif - a perfect alternative when Spritz Season hits. Gin, Blood Orange, Pink Grapefruit, Yuzu.
All Mixtons cocktails are 8% ABV, Gluten-free and in fully recyclable cans. Available from www.mixtons.com. Priced from £22.50 for 6.
Co-Founder Xav Craine says,
“We wanted to capture that feeling that you have when you see an incredible drink on a cocktail list with ingredients you've never tried before. Now you can have that in a can - unique and innovative flavour combinations, without any of the hassle of making it yourself. We're bringing back the joy of cocktail discovery. The story of canned cocktails just got a plot twist!”
For more information, samples and interview time with the Founders please contact joanne@joannebaird.com // +44 7814 267 444.
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Notes to Editors
About Mixtons
Taste the unexpected: at Mixtons, we add original twists to traditional cocktails, turning the ordinary into the extraordinary and the mundane into the memorable. From surfing waves to making waves in the canned cocktail industry, the Mixtons taste-obsessed trio have a portfolio of 4 unique and 'classic cocktails with a twist' and over the last 2 years sold to the masses at over 75+ festivals in the UK. The Founders - Xav, Ranj and Sim, bonded over surfing, festivals, music, getting together with friends al fresco and enjoying a cocktail or two - but what they found on supermarket shelves was just the same old 6 flavours. Feeling like the current offering failed to deliver the joy of discovery that cocktails are known for, Mixtons set out to capture the essence of the great British summer and great cocktails encapsulating the excitement that you have when you find a new cocktail recipe on a bar menu - all within a can! They want to bring back the magic flavour discovery. It's time cocktails had a plot twist. The first 2 major retail stockists confirmed for May 2024. Mixtons is the main cocktail supplier for IMG Bars at Winter Wonderland, Hyde Park as well as Boardmasters and Victorious.
Mixtons timeline
- 2017 - Cornwall born and bred, Mixtons founders Xav and Ranj met surfing.
- 2020 - The friends and their crew socialised via Zoom during lockdown, and they'd attempt to recreate good times with a few drinks in their virtual meet-ups, sometimes indulging in an RTD at the Supermarket and quickly got bored of the same 6 flavours. Bar and Events Manager Ranj - who had recently employed an incredibly skilled mixologist, Sim, started to create his own RTDs for the calls. Sim got involved too with the flavours - the premise being 'classic cocktails with a twist'. The original brand name was 'Knocktails'.
- 2021 - Cease and Desist Letter arrives from lawyers - turns out 'Knocktails' was already a thing - The Lawyer in question was called Mr Dixton, inspiration for the name 'Mixtons'.
- 2022 - The business has started to grow at an exponential rate. Ranj accidentally sends out a mix of two early creations in one bottle, accidentally creating a Spicy Watermelon Margarita, 'Spicy Melons' which has become a fan favourite.
- 2023 - Mixtons launches cans and now has partnerships with over 75 events and festivals in the UK including Winter Wonderland, Boardmasters and Victorious.Xav, Ranj and Sim all DJ at their Mixtons stand.
- 2024 - 2x national retail listings confirmed, stocked at the O2.