Matthews Cotswold Flour, Britain's leading speciality flour producer, is eagerly anticipating Real Bread Week (17th-25th February 2024) and hoping to share the love for real bread with an even wider audience than ever before. Here are some things that your audience should try this Real Bread Week.

• Test out the theory that baking is a great form of relaxation and mindfulness
• Get the whole family, including kids of all ages, involved in making bread
• Compare the ingredients in your home-baked loaf to those listed on your shop bought loaf (and see how healthy and cost-effective your home-baking is by comparison)
• Try adding grains or swapping in a speciality flour to add new flavours and extra nutritional value to your bread
• Pick up a loaf from your local artisan baker and appreciate their expert craftsmanship
• Try a new recipe such as this one for a delicious Cotswold Crunch Bloomer
• Join an online baking community such as the Cotswold Flour Baking Club for inspiration, recipes, discounts, competitions and baking support

Real Bread Week is the annual, international celebration of additive-free loaves and the people who make them. Real bread is bread made using just the four key ingredients of flour, water, yeast and salt. This is a great opportunity to celebrate these natural ingredients, the fantastic bread that can be made using them and the artisans and home bakers creating amazing loaves all over the country.

Matthews Cotswold Flour is a family business that has been trading grain and milling flour in the heart of the Cotswolds since the 1800s. Matthews Cotswold Flour is committed to supporting regenerative food sources, developing an unparalleled range of top quality, award-winning, products and inspiring, educating and partnering with the nation's artisan and home bakers. For more information and inspiration, visit www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.

Contact kath@rawfoodanddrinkpr.co.uk for more information or to arrange an interview with Bertie Matthews, MD of Matthews Cotswold Flour, to talk about the importance of real bread, the health and nutritional benefits, simple tips, emerging baking trends, the importance of sourcing sustainable ingredients and supporting local farmers and producers and the key role local bakeries play in the community.