Famous for its gluten free flapjacks, Flapjackery has a standout collection this Valentine's Day that will have loved one's licking their lips in sugary joy.

Created by Flapjackery in their kitchens on the edge of Dartmoor in west Devon, these mouth-watering gluten-free chunks of sugary joy are laden in golden syrup and have just enough crunch, with the perfect amount of crumble, and absolutely no chewiness at all.

Packed full of the finest British Oats, and loaded with the most delectable flavours, Flapjackery's luxury flapjacks are a celebration of oaty goodness that are sure to please this Valentine's Day.

With a shelf life of up to two months and packed in a recyclable box to pop through the letterbox, these are the perfect gift for your loved one.

Flapjackery's Valentine's Day Highlights

 Love You and Be My Valentines' Flapjacks (8 or 12 giant flapjacks from £34)

Flapjackery Love You flapjack with 8 giant pieces of flapjack

Create an unforgettable Valentine's Day moment with this personalised gift – a huge slab of Millionaire Flapjack, equivalent to four individual pieces, adorned with an exquisite white chocolate inscription with the words 'Love You' or 'Be My Valentine' to add a personal touch or personalise with your own message. Surrounding this centerpiece are eight additional pieces from Flapjackery, boasting decadent and unusual flavours.

Alternatively, opt for a smaller box, with four or two extra pieces of flapjack for a gorgeous celebration of love. This heartfelt treat promises to add sweetness and sentiment to your Valentine's Day.

They are all gluten-free with a shelf life of two months and you can pop them in the freezer too.

Please find images here.

Trio or Six Valentine's Day Flapjacks (3 flapjacks from £12.50)

This Valentine's Day, delight your sweet-toothed loved one with a trio of hand-made flapjacks from Flapjackery, made using the finest British ingredients.

Arranged side by side in their eco-friendly box, these mouth-watering gluten-free treats include the tempting Salted Caramel Brownie, the delightful Raspberry and White Chocolate, and the indulgent Millionaires Flapjack topped with a charming white chocolate heart.

Experience the perfect harmony of golden syrup sweetness, a satisfying crunch, and just the right crumble, all without a hint of chewiness. These gluten-free flapjacks boast a shelf life of two months and are freezer-friendly for added convenience.

Make this Valentine's Day truly special by presenting a delicious variety of flavors from Flapjackery, a heartfelt expression of love through exceptional taste.

Please find images here.

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Notes to Editor

Purchase on line at www.flapjackery.co.uk or visit its shops in St Ives, Tavistock, Plymouth, Wells, Minehead, Bath, Wells, Flapjackery at Fordmore, Sidmouth and Lymington.

For commercial purposes, Flapjackery is available on the affiliate programme Awin. Please ask for further information.

High res images are available here.

Website: Flapjackery.co.uk | Instagram: @flapjackery

PR Contact

For more information, images or to request an advance preview please contact Lucy Johnson: lucy@rawfoodanddrinkpr.co.uk / 07866497976 

How Flapjackery began

Carol Myott, 63 and Sally Jenkin, 60 launched luxury flapjack business Flapjackery, with a current turnover of £2m+, in 2015 having met at a farmers' market in Tavistock west Devon where they both baked cakes to sell.

Carol had retired to Devon having run a print business, Sally was selling communications for old people before working in her local fudge shop.

They shared a passion for home cooking with quality British ingredients, so one day Carol came up with the idea of making flapjacks.

They made a few samples and took then to Tavistock for people to try out, and after a few tweaks, started baking like mad for their own stall, and the idea of Flapjackery was born. A fortnightly pitch at Exeter University Farmers' Market followed and then they started to attend other events.

But they realised they couldn't possibly keep going in their own kitchens, so found an empty unit on an industrial estate in Tavistock which already had a purpose built kitchen. 

They went form local farmers' markets to huge venues like the NEC in Birmingham where they admit they got a few funny looks from people as if to say “what are those two old ducks doing?” 

In 2018 they opened their first shop in Tavistock, and then with the core market of selling at big shows gone as a result of the pandemic, they remodelled their business to focus on online and retail.

They now have 10 shops - St Ives, Fowey, Plymouth, Minehead, Wells, Tavistock, bath, Lymington, Sidmouth and Fordmore Famshop near Cullompton. Dartmouth will open in March and Falmouth in April.

Carol and Sally are proof that age is no barrier when it comes to creating a great business especially when there's a decadent, delicious treat at its heart! 

For an image of Sally and Carol please click here.