London-based wine startup, NICE (www.nice-drinks.co.uk), makes great tasting wine from wineries they love. The female-led team is innovating with formats, making wine more inclusive and less intimidating, and bringing a fresh outlook to the industry. Whether you're after a perfectly portioned canned wine for the train, or boxed wine for your winter celebrations, they make it for whenever you want it. Because they're NICE like that. Autumn 2023 sees NICE launch their first Sparkling Wine, available from the NICE website and Sainsbury's in 200ml cans, the dry, crisp and sparkly vegan white wine stands at an easy drinking 10% ABV (from £2.50).

Of consumers' top wine moments, 'celebration' leads the way, with sparkling wines the perfect pairing for this occasion.* Furthermore, sparkling miniature cans have seen growth of +17% YoY vs. sparkling miniature bottles at just +8% YoY** identifies the growing demand for this style of wine in this format.

“We're here to celebrate the wins in people's lives, no matter how big or small the occasion, so we created this sparkling white wine for a night out with a sparkly outfit, all the way through to celebrating on the sofa with a takeaway.” says NICE Co-Founder, Lucy Busk.

NICE is all about putting you first, quite a new thing for wine, allowing everyone to have easy access to the NICEst possible ways to wine. The NICE team lives by the mantra 'to lead and not to follow' and if that means disrupting the wine industry with a fresh approach, then that's what they'll do (and they'll be wearing pink jumpsuits whilst doing it).                                                    

* Source: Insight Angels, Typologies and Demand Moments, 2023 ** Source: Nielsen Total Market w/c 14.01.2023

THE WINE

• NEW NICE Sparkling White Wine (10% ABV)
  • Dry, Crisp and Sparkly: a Spanish Airén from La Mancha, Spain, with extra party appeal
• NICE Sauvignon Blanc (11.5% ABV)
  • Dry, crisp, with a wink of peach: a classic French white from the Cotes de Gascogne region
• NICE Pale Rosé (12% ABV)
  • A crisp, dry and proudly pale rosé from South of France, just outside Montpellier
• NICE Malbec (13.5% ABV)
  • Juicy, darkly fruity and smoothly Argentinian, this medium bodied wine hails from Mendoza in the foothills of the Andes

NICE CANNED WINE – Available from Sainsburys, Amazon & Ocado

NICE put their favourite Sauvignon Blanc, Pale Rosé and Merlot in 187ml cans (RRP £3). It's wine without intimidation and pairs well with whatever. Each of the wines are vegan and the cans are light, fast-chilling and 100% recyclable, forever. Prefer to shop indie? NICE is the fastest growing canned wine brand in the UK and the largest independent brand in still canned wine, found at over 4000 outlets around the country. 

NICE BOXED WINE – Available from Amazon & Ocado

Find the NICE trio in a new Boxed Wine format (RRP £21.50); equal to three bottles, nine cans, or 18 small glasses of wine, which lasts longer in a box (as it won't oxidise and go iffy) staying fresh for six weeks after opening. Just unleash the tap for your quick-one-wine, cosy-wine, whatever tickles your fancy wine. The box and bag are fully recyclable, so pop it in the recycling and give it the chance of a brand-new life.

Find NICE Sparkling White Wine at Sainsbury's stores nationwide and via the NICE website; on trade can order direct from NICE by contacting dmc@nice-drinks.co.uk. Find the NICE core range at Sainsbury's, Ocado, Amazon and WHSmith, as well as sports stadiums, music venues, airlines, theatres, cinemas and restaurants.

NOTES TO EDITORS

A BRIEF HISTORY OF NICE

NICE is founded by two South London based entrepreneurs with a background leading some of the most successful and innovative food startups in Britain, Lucy Busk (ex Co-Founder of Cuckoo bircher muesli and Ananas Consulting) and Jeremy May (ex Propercorn and Vita Coco). This depth of experience gave the pair the confidence and know-how to achieve £300,000 of investment from angel investors prior to launch. Key players in this investment are Cassandra Stavrou and Ryan Kohn of Propercorn; more recent notable investment has come from Grace Beverly, social media influencer and founder of the direct-to-consumer fitness brands TALA and Shreddy.

Known for innovation, NICE put wine in a can in 2019, launching Pale Rosé and Sauvignon Blanc in recyclable, 250ml slimline cans; 2020 saw NICE canned Malbec join the gang and all three wines were also launched in 187ml cans, ideal portioning for events, bars, festivals, quick serve restaurant and grocery delivery. 2023 saw the female-powered brand cement their place as future-wine pioneers, offering the same good quality, trio of varieties in a variety of formats to suit all occasions; NICE Wine in Can, NICE Wine in a Box and NICE Wine on Tap. 2024 will be another huge year for the high growth brand, further innovating and creating a category first…watch this space!

HIGHLIGHTED STOCKISTS

• NICE Sparkling Canned Wine: Sainsbury's and via nice-drinks.co.uk
• NICE Canned Wine: Sainsbury's, Ocado, Amazon, Whistlestop, ITSU, Yo Sushi, Empire Cinemas, Chelsea FC, Twickenham, Virgin Atlantic
• NICE Boxed Wine: Ocado, Amazon

Find NICE on social media:

• TikTok: tiktok.com/@drink_nice
• Instagram: instagram.com/drinknice
• Twitter: twitter.com/drink_nice
• Facebook: facebook.com/nicedrinksuk

To request samples or interviews, please contact Right Hand PR: 

Alex Godfrey: alex@right-hand.co // 07739 804 670