November 2023: 

Goodrays CBD has increased its distribution with Waitrose after a bumper period of sales since launching with the retailer. The entire Goodrays range - 7 SKUS in total - will now be available nationwide in-store and online, and the sparkling 250ml Goodrays drinks will continue to be a part of the Meal Deal offer. 

Goodrays founder Eoin Keenan believes the success of the trial was in part to the Meal Deal drinks inclusion and success of the recently introduced Waitrose Functional Drinks bay, showing that the consumers' thirst for functional drinks shows no signs of subsiding. The announcement comes as Neilsen reports that CBD is the best performing category within the functional drinks space.*

The British brand's mission is to make CBD accessible for all and the news of the increased distribution goes a long way in supporting its ethos. The £5 Meal Deal is currently the most cost-effective way of accessing high quality CBD on the market,  45% of Goodrays single can sales now come through the Meal Deal and sales suggest repeat purchase via the functional drinks bay.

Eoin Keenan says,

“It has been a joy to work with the UK's most premium retailer bringing high-quality and innovative CBD products to the mainstream. Big thanks to Waitrose for backing us. Our recent trial of the CBD Drinks mixpack on the functional drinks fixture in  Waitrose was overwhelmingly successful. It was the best performing drinks multipack in the trial and we're confident that success will continue across the entire range  as we move into deeper distribution. We've heard from customers that they have been introduced to the the category and the brand via the meal deal and they've become regular customers from this entry point.

The increase in distribution will be supported with ongoing marketing support from Goodrays, including a promotional plan and a continuation of the Meal Deal partnership. As consumers become more educated on CBD and its benefits, Goodrays believes customers will continue to seek out brands that offer higher dose products that offer the best value for money.

Eoin Keenan says,

“This is a milestone for us and our mission to educate around CBD usage and the impact it can have in the reduction of stress and anxiety, and a way to find relaxation in our chaotic lives. We currently offer a market leading dose of CBD per drink at 30mg - this unique proposition is what we'll continue to shout about in 2024, and hope that this element will bring new, experimental customers to the category ongoing.

Goodrays announced a record growth of 1457%  year on year in October 2023.

Eoin Keenan founded Goodrays after years of using CBD to help combat anxiety and stress, often hiding the condition from friends and family. A now veteran of the industry - including over a decade of studying the world's most misunderstood plan and its natural compounds, Keenan is passionate about developing premium CBD solutions to support mental wellness for the masses.

For more information and complimentary product, please contact joanne@joannebaird.com 

***

*Neilsen GB total coverage - latest 52 weeks vs previous period WE 19th August 2023 (note this stat is in regards to the diagram below)

Passionate advocate of the power of the humble hemp plant, Eoin Keenan, Founder of Goodrays CBD products wants to change the world's wellness routines.  From the CBD farms of the Emerald Triangle, California to the austere halls of Trinity College, Dublin, Eoin Keenan has been immersed in the world of hemp for the best part of a decade, from the academic side to the authenticity of real life farms run by self-confessed 'outlaws' in the West of the US. Eoin wrote one of his first Uni papers on 'International Cannabis Policy', calling for legal and social reform and proper research funding. This kickstarted a passion which has seen Eoin travel the world, become a world expert on the hemp plant, cannabis and CBD. He currently advocates for regulatory change across the globe. After a decade of pressuring policymakers, meeting the world's best hemp growers, and getting together a world class team started on the Goodrays journey. Eoin has witnessed first hand the positive impact that CBD can have on anxiety and stress, by supporting the body's natural endocannabinoid system, which is responsible for maintaining homeostasis (balance) in the body. Like many young people, anxiety started to become an issue for Eoin in his early 20s and part of his mission now is to educate on how CBD usage can be helpful to deal with conditions such as anxiety through natural and holistic methods.