Preview: Are You Taking the Phizz?

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MED LRG

20 Sep 2023

Are You Taking the Phizz?

Phizz Launch London-wide OOH Campaign to Support Tesco Express Listing & Launch Core Range to Morrisons.

Phizz are taking on Berocca as the UK's fastest growing effervescent brand; the young, science-led team works with a PhD neuroscientist to develop innovative all-in-one health supplements that are formulated to support daily wellbeing, exercise, travel, and nights out. September sees the rollout of Phizz's first Out of Home Campaign, which will run until the 24th September.

The objective of the campaign is to drive brand awareness across London and to support the launch of Phizz Caffeine Boost in Tesco Express. Bringing the brand to life across a variety of touchpoints and platforms to maximise brand awareness, impact and campaign longevity.

With an expected reach in excess of 7million, taking advantage of the return to office working and September's back to school season, the campaign includes advertising across three high impact mega screens including Canary Wharf, Westfield Shepherds Bush and Westfield Stratford; advertising across 50 food delivery bikes in Zone 1, Central London; 32 further mega screens will run for the full two weeks across zones 1 and 2; Phizz have also created 500 magnetic clings, pavement stencils and sampling bins, the team will be distributing sample product across London for the next two weeks; lastly, Phizz has partnered with Gymfluencers to create 100 bespoke Phizz Caffeine fitness influencer boxes, to enhance social media awareness in tandem with the campaign.

Phizz Founder Dan Cray says, "In 2023, Phizz has soared to third place within the effervescent category, and with our recent debut in Tesco Express, the time was ripe to take our visibility to new heights. With distribution now spanning over 4,500 nationwide locations, we're embarking on an ambitious journey. Expect impactful ATL campaigns and exciting activations with renowned brands like Gymshark. This marks just the beginning of our significant growth.

Our launch to Tesco Express is our first time in this convenience store format. The launch has been driven from the strong rate of sale nationwide in superstores. Tesco now sees a strong fit for Phizz to support non-stop city lifestyles.”

Phizz are also launching Orange, Mixed Berry, Apple & Blackcurrant Effervescent tabs to Morrisons from this week (11th September onwards). The brand will launch with a £6 promo running 11th September to the 17th October, before retailing at £8.00 per tube of 20 tablets. Founder Dan Cray comments, “Morrison's decision to include Phizz in their range reinforces our position as the fastest-growing brand in the category. We're thrilled to introduce our unparalleled benefits in an array of delicious flavours, aiming to elevate lives across the nation.”

ABOUT PHIZZ CHERRY CAFFEINE

The new Cherry Caffeine Boost, a triple-action energy boosting effervescent, aims to combat the major cause of fatigue: dehydration. Available now from Amazon and Tesco. The ground-breaking formula, a global first, aims to optimise natural energy levels, combat fatigue and drowsiness, and deliver a daily dose of invigorating wellness.

With 75mg of caffeine, equivalent to a cup of coffee, and fortified with natural guarana, it heightens alertness and invigorates the mind and body. By adding Guarana to their tried-and-true formula, Phizz harnesses the Amazonian berry's energy boosting properties that can help to increase attention and alertness; it has more caffeine per berry than any other plant (even coffee beans) and it's also packed full of antioxidants and anti-inflammatory properties. Guarana gives a slower releasing and longer lasting caffeine effect than caffeine from tea and coffee, providing a smoother energy release.

Further enhanced by a potent blend of essential B-vitamins, it unlocks the body's natural energy resource by helping convert food into energy. The low calorie (10kcal) tablet's energy proposition is complemented by a range of 17 essential nutrients for optimal health. Phizz Caffeine Boost can be incorporated into your daily routine, before a sports game or gym session, as a replacement for your morning coffee or energy drink, as a mid-afternoon pick-me-up, or when feeling jetlagged after a flight, making Phizz your new best friend.

“At Phizz, we provide comprehensive solutions with unmatched science to beat any other single product in the market. This product has a fresh perspective on the energy category while ensuring optimal hydration and health. And at only 40p per drink, we offer solid science at great value” , says Daniel Cray, CEO & founder of Phizz.

ABOUT THE CORE PHIZZ RANGE

The London-based start-up creates everyday life armour with their trio of 3-in-1effervescent tablets that combine a hydration formula, electrolytes, and a comprehensive multivitamin. The young, science-led team works with a PhD neuroscientist to develop innovative all-in-one health supplements that are formulated to support daily wellbeing, exercise, travel, and nights out. Unlike other effervescent brands, Phizz is both a multivitamin and a rehydration remedy, helping you thrive every day across three main lifestyle pillars:

Hydration

- Dehydration and vitamin deficiencies are two common, daily challenges that can negatively affect our physical and mental performance. Just 1-2% dehydration can lead to fatigue, headaches, muscle cramps and concentration loss.

Electrolyte Replenishment

- Phizz contains a range of key electrolytes to support heart, brain, nerve, and immune system function. These include four of the main electrolytes lost through sweat which helps prevent cramping and muscle fatigue.

High Dose Multivitamin

- Phizz offers eighteen essential vitamins and minerals for natural energy, reduction in fatigue, normal functioning of the immune system, mental performance, and antioxidants to prevent cellular damage.

We wake up every day with two basic health goals, to eat a well-rounded diet that achieves all our nutritional requirements and to drink enough water; busy modern lifestyles, travel and high-performance sport all get in the way of achieving these goals, and without optimal nutrients and hydration, you're not your best self. Phizz 3-in-1 is a small but mighty tablet (available in Orange, Apple & Blackcurrant and Mixed Berry), that helps you get one step ahead of your immune, energy, focus and hydration goals. Phizz's science-backed formula helps you hydrate three times faster (compared with drinking water alone), delivers natural energy, and supports your immune system. Just dissolve one tablet in a glass or bottle of water (best served chilled!).

Phizz is perfectly balanced with 18 quality and high-dose vitamins and minerals designed to boost your natural energy (thanks to a B-12 and B-6 vitamin hit, 375% of your daily dose of immune-boosting vitamin C (the equivalent of three oranges) and electrolytes, often lost through sweat. Phizz also packs a self-care punch with zinc (more than in three cups of spinach), potassium (more than in one banana) as well as other powerful antioxidants .

Phizz is ideal as part of your everyday routine. It's diverse range of uses also support more targeted needs, including combating tiredness and fatigue, supporting an active lifestyle – such as marathon training – rapid rehydration after a big night, beating jetlag and supporting your body in hot climates.

Dehydration can have significant effects on physical performance, particularly during endurance events where large volumes of water can be lost through sweat. Phizz helps the body hydrate faster while also replacing key electrolytes to support muscle function. Drinking Phizz during, or prior to, exercise can therefore reduce fatigue, cramps, and thirst, while increasing energy and stamina. But don't just take our word for it! Phizz is rigorously vetted by medical departments and players and is chosen as their preferred hydration solution due to the superior formula. Damian Roden (High-Performance Consultant and former Premier League Head of Performance) says, “Phizz gives players a head start on the competition with the vitamins and electrolytes our players need to perform at their peak.” Phizz has supplied over 50 professional sports teams across rugby, football and cricket including Arsenal, Liverpool, and Saracens. Notable fans also include Olympic Champion Peter Reed OBE, TV personality Vicky Pattison and television presenter Andi Peters.

Although a premium option, with quality at its core, Phizz offers value against a typical energy drink at just 40p per serving. Your plastic usage is also cut down to one recyclable tube, compared with 20 one-time-use drinks containers, helping you to minimise your impact and maximise your health. Phizz has partnered with Plastic Bank, for each Phizz product purchased 1.3x its weight in plastic waste is collected, recycled and prevented from entering our oceans; collectors are paid a premium, empowering local communities across some of the world's most vulnerable coastal environments. Phizz is proud to be leading the way as the only plastic-positive effervescent tablet in the category.

Using the power of science, Phizz make all-in-one health supplements that help you thrive every day; find Phizz at Sainsbury's, Tesco, and Amazon, or buy direct from www.phizz.co.

NOTES TO EDITORS

PHIZZ VITAMIN & MINERAL BREAKDOWN

Hydration Formula:
319mg Sodium
115mg Potassium
229mg Chloride

Amount Per Tablet (%Nutrient Reference Value Per Serving)
Potassium	115mg (6%)
Chloride	229mg (29%)
Magnesium	56mg (15%)
Zinc	4mg (40%)
Manganese	1mg (50%)
Copper	500µg (50%)
Vitamin C	300mg (375%)
Niacin	16mg NE (100%)
Pantothenic Acid	20mg (333%)
Vitamin B6	2.5mg (179%)
Vitamin B1	5mg (455%)
Vitamin B2	5mg (357%)
Vitamin E	1.8mg α-TE (15%)
Folic Acid	200µg (100%)
Biotin	100µg (200%)
Vitamin A	145µg RE (18%)
Vitamin B12	10µg (400%)

PHIZZ BENEFITS

18 perfectly balanced vitamins and minerals
7 electrolytes
Premium, quality ingredients
2022 Men's Health Sports Nutrition Award winner
Releases natural energy to combat fatigue
Hydrates 3x faster than water
Immune support
Supports brain function
Boosted muscle function
Vegan
Low calorie (10kcals per tablet)
Natural flavours & colours
Informed Sport tested
40p per serving
British start-up – support small business!

PHIZZ RANGE

Available in 10 (RRP £5) and 20 tablet tubes (RRP £8) as well as 60-tab boxes (RRP £20)

· NEW Cherry Caffeine · NEW Mango 3-in-1 Hydration, Electrolytes & Vitamins Tablets · Orange 3-in-1 Hydration, Electrolytes & Vitamins Tablets · Mixed Berry 3-in-1 Hydration, Electrolytes & Vitamins Tablets · Apple & Blackcurrant 3-in-1 Hydration, Electrolytes & Vitamins Tablets

PHIZZ STOCKISTS

Tesco
Sainsbury's
Amazon
Selfridges & Co
Ocado
WHSmith
Lloyds Pharmacy
Emirates
Peloton Covent Garden
Wholesale via CLF

PHIZZ BIOGRAPHY

Phizz was founded in 2015 by four Australian friends. A gap in the market was clear when they couldn't find an all-in-one solution to support their wellbeing when travelling. Phizz 3-in-1 effervescent tablets were developed and quickly gained traction with pro sport and airlines. Poised for expansion, the business received multi-million investment in 2020 and has been on an accelerated growth journey since, rapidly becoming the fastest growing effervescent brand in the UK.

Phizz is now a team of eight people located in Shoreditch, East London; headed up by Daniel Cray, who studied Business & Marketing at Monash University in Melbourne, before going on to work in corporate new business development and communication across sport, travel and lifestyle at Dentsu Aegis Network. Daniel always had a goal to build his own business, Daniel says, “My grandfather, who emigrated to Australia from the UK in the 60s was a salesperson turned serial entrepreneur, has always fuelled my ambition. I've worked since I was 12 years old (as a delivery boy for a local pharmacy) and the drive to succeed in whatever I do is something ingrained from a young age.”

Including Daniel, Phizz has four co-founders. Rory Simmance-Freemantle and Daniel have been best friends since primary school, together they've travelled the world; Daniel met Jon Knight a decade ago whilst interning together at advertising agency Publicis, where they became good friends. Phizz began as when the friends who flew between Australia and Europe regularly, were shocked to learn that you lose two litres of water in a 10-hour flight, they became obsessed with the impact of dehydration on wellbeing.

Daniel says, “We were tired of separate multivitamins, electrolyte powders, and sports drinks, a better solution had to exist. How could we hydrate better than water and replenish the daily health essentials - in one product? We sought help from a PhD neuroscientist and research fellow at NYU who stood behind our idea and agreed to help formulate our winning formulas. We packed up life as we knew it, said goodbye to friends and family, and flew to London to build a self-funded business. After nine months of working around the clock with a Swiss research laboratory... Phizz was born!”

Within six months of business Phizz was stocked by the Grammys and within twelve months it was an amenity onboard Emirates, fast forward to February 2021 and Phizz gained its first national retailer, Sainsbury's. Selling to airlines, pro sports teams and hotels has given Phizz necessary revenue, but also recognition and credibility.

Phizz ran as a self-funded business for five years, kicking off with a five-figure sum from the founding team. With minimal capital, Phizz disrupted its way into the hydration category and had strong early-stage business. Phizz has shifted up a few gears in the last two years; by increasing its retailer footprint, amping up e-commerce, concentrating resources on the UK market and employing a hungry and talented team.

Dan adds, “Phizz helps you get one step ahead of your body's battle with today or tomorrow. We're in the business of optimising physiology and lifestyles. We see opportunity to bring strong science with real benefits into various categories in wellbeing. Our range expansion has begun in gut health - one of the fastest growing health concerns for brits. We're on a path to becoming a household name in the UK and we already see strong global interest in our brand and products”.

Find Phizz on social media:

Facebook: facebook.com/PhizzUK
Instagram: instagram.com/phizz
TikTok: @phizzuk

To request samples, images, or interviews, please contact Right Hand PR:

Alex Godfrey: alex@right-hand.co // 07739 804 670