The classic Italian aperitif's popularity has surged in recent years as consumers in the UK and beyond continue to discover more about Italy's drinking culture.

Tying in with celebrations taking place that month, cocktail lovers will be able to enjoy a range of Cocchi-based Negronis for a few weeks with each venue presenting their own twist on the classic. Showcasing the versatility of the drink.

Available throughout September, The Zetter Townhouse, Marylebone will offer guests a negroni menu of three Cocchi-based drinks. On Sunday 17 September an exclusive takeover will also take place at the venue.  Alex Palumbo, co-owner of award-winning Edinburgh bar, Hey Palu, will take part in a one night only guest shift, serving a curated menu of four Cocchi Negronis to mark the launch of Negroni week.

The takeover menu cocktail menu will include:

• Strawberry Sbagliato: Cocchi Rosa, strawberries, Barsol pisco, aperitivo, prosecco
• Mezcaloni - Cocchi Storico Vermouth di Torino, Los Siete Misterios mezcal, bitter, aromatic lime leaf
• Negroni Minerale - Cocchi Americano, Botyard Double Gin, Fino Sherry, celery extracts, green olive
• Caffe 'Serale - Cocchi Dopo Teatro, Lot 40 rye whisky, banana, bitter, coffee aromas

Cocchi has also partnered with famed Sri Lankan restaurant Hoppers King's Cross to offer their take on a Negroni-led menu. Following on from its successful summer terrace cocktail activation, Hoppers' bar manager Martin Balo has put together a menu of three Negronis with a tropical spin, ideal to enjoy before the end of the summer.

 Hopper's King's Cross menu will include:

• Kokova Negroni: cocoa and orange spiced rum – Campari – Cocchi Rosa
• White Negroni: gin – lemongrass and fennel bitters – Cocchi Americano
• Negroni Sbagliato: Cocchi Storico Vermouth di Torino – pomelo Campari – Prosecco

Finally, if you would like to make a Negroni at home, here's Cocchi's recommended recipe:

• 25 ml Cocchi Storico Vermouth di Torino
• 25 ml gin (we recommend Boatyard Double Gin)
• 25 ml Campari

Method: Add all of the ingredients into a stirring glass with an ample amount of ice and stir for about 30 seconds. Strain into a rocks glass filled with fresh ice cubes.

• To attend Sunday 17 September takeover (19:00 – 22:00), book a table on The Zetter Townhouse Marylebone, website: https://thezetter.com/townhouse-marylebone/ - Zetter Townhouse Marylebone 28-30 Seymour St, London W1H 7JB
• For reservation at Hoppers King's Cross, 4 Pancras Sq, London N1C 4AG please use: https://www.hopperslondon.com/kings-cross/
• Cocchi Storico Vermouth di Torino is available nationwide including Waitrose and Amazon. RRP: £26.71 (70 cl)