Founder Kim Innes was studying in Brighton when she noticed that in the winter the ice cream parlours were deserted. What kind of treat would go over well when it is cold outside? It was then she came up with the idea of the world's first crumble bar. 

Humble Crumble, the world's first crumble bar dedicated to making perfect British grab-and-go crumbles, has opened its largest premises EVER at London's Old Spitalfields Market to cope with the demand for the delectable crumbles. You can even ask for unlimited custard! Londoners and visitors to the capital can't get enough of this traditional treat, with over HALF A MILLION CRUMBLES sold since the business launched in 2018. Founder Kim Innes, 28, was named in the Natwest X Telegraph's 100 Female Entrepreneurs to watch in 2022 and there is no stopping her with 2 new sites planned this summer in Camden and Covent Garden. With a super cool slick iPad ordering system, you won't have to wait long for a taste of deliciousness. 

Humble Crumble only uses sustainably produced ingredients because of its commitment to knowing that where we buy our food has a big impact on the world. Follow Humble Crumble on Instagram @humblecrumble and visit the website https://www.humble-crumble.com/

You'll find the new Humble Crumble Bakery at:

• Old Spitalfields Market, 105C Commercial St, London E1 6BG

• Opening hours 10am - 9pm every day

• Nearest Tubes: Liverpool Street, Shoreditch High Street