Waitrose is taking 4 new products this June which Goodrays predicts will contribute to the brand tripling its revenue this next financial year.

A 4 flavour mixed pack will be sold exclusively through Waitrose as a permanent SKU, RRP £7.50. It contains 250ml cans of Elderflower & Yuzu, Blood Orange & Grapefruit, Raspberry & Guava and Passionfruit & Pomelo. It is completely plastic-free, vegan and low calorie, and each can contains a market-leading 30mg of CBD.

Waitrose has also taken CBD Zen Drops and CBD Night Drops Oil and 'anytime' CBD Gummies. CBD Oils, as recent research by Goodrays shows, are currently the most popular way for the UK to consume CBD. 

Head of Marketing Henry Colyer says,

“For Waitrose to have taken on our whole range is game-changing for us - it supports our brand mission to educate on the benefits of CBD and provide daily calm and clarity to people all over the UK. We are excited to have launched the mixed four pack of our delicious flavours - just in time for the festival and summer party season in the UK. Our fully recyclable pack allows you to enjoy relaxation without the toxification. Goodrays is the perfect alternative to a 4 pack of beer or cider when you want to take a break and achieve a bit of balance. Waitrose now offers an option for multiple moments of the customer's daily routine, thanks to our oils designed for day and night, and tasty gummies that can be enjoyed when needed.”

Goodrays recent research of 2000 CBD users showed that the most popular way to consume CBD is:

• Oils and Tinctures (54% reported this was their preferred way to consume CBD)

• Drinks (40%)

• Gummies (32%)

• Coffee (26%)

• Balm (24%)

• Other (6%)

Goodrays now has a team of ten and is based in Shoreditch, London.

Awareness around mental wellbeing has been a huge driving force for Goodrays' founder Eoin Keenan. Keenan has been a vocal advocate of the power of the hemp plant for over a decade.  He launched Goodrays in 2021 to focus on high quality CBD products at an accessible price point, such as oils and RTD canned drinks. Goodrays is now available at Waitrose and Tesco and other major retailers such as WH Smith.

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NOTES TO EDITORS

* 1491% Growth Reference Nielsen - GB Total Coverage - Latest 52 Weeks Vs Previous period - WE 03 June 2023

** https://britishcannabis.org/blog/exploring-cbd-oil-market-uk/#:~:text=According%20to%20a%20report%20by,%C2%A31%20billion%20by%202025. 

About CBD

What is CBD? CBD is one of over 100 naturally occurring hemp compounds that's been used for millennia. CBD contains zero THC, is non-psychoactive and does not get you high.

About Eoin Keenan, Founder of Goodrays

Passionate advocate of the power of the humble hemp plant, Eoin Keenan, Founder of Goodrays CBD products wants to change the world's wellness routines. 

From the CBD farms of the Emerald Triangle, California to the austere halls of Trinity College, Dublin, Eoin Keenan has been immersed in the world of hemp for the best part of a decade, from the academic side to the authenticity of real life farms run by self-confessed 'outlaws' in the West of the US. Eoin wrote one of his first Uni papers on 'International Cannabis Policy', calling for legal and social reform and proper research funding. This kickstarted a passion which has seen Eoin travel the world, become a world expert on the hemp plant, cannabis and CBD. He currently advocates for regulatory change across the globe. After a decade of pressuring policymakers, meeting the world's best hemp growers, and getting together a world class team started on the Goodrays journey. Eoin has witnessed first hand the positive impact that CBD can have on anxiety and stress, by supporting the body's natural endocannabinoid system, which is responsible for maintaining homeostasis (balance) in the body. Like many young people, anxiety started to become an issue for Eoin in his early 20s and part of his mission now is to educate on how CBD usage can be helpful to deal with conditions such as anxiety through natural and holistic methods.

Eoin and Goodrays want to shape the future of relaxation and wellness drinks, to be instrumental in the paradigm shift away from alcohol as the only way to chill, and make CBD as mainstream as the G&T.