What are your Friday plans? Make it a #fikafriday - be inspired by the Swedish concept of 'Fika' and make the good times taste amazing.

The new liquids have been based on popular Swedish dessert flavours - Lower-alcohol Blueberry Muffin Martini anyone?

Flävar has a lower-ABV at 25%, crafted with the smooth award-winning vodka.

A flavour-first ethos makes for a premium shot to savour!

2 June 2023: Made on the shores of Lake Boren in Sweden, crafted with an award-winning vodka and the most indulgent of flavours, Flävar breaks the ice and brings the party! Need something unique and delicious for your guests? This is a modern spin on a retro classic. Serve this vodka-schnapps chilled as a super premium shot, with a simple mixer such as lemonade, or for an extra special treat, top up with prosecco for a Flävar Fizz. The perfect party guest to bring to barbeques and house parties this summer - time to add some Flävar!

Launching now: Flävar Blueberry & Lemon and Flävar Lemon Pie (both 25% abv) are inspired by popular Swedish dessert flavours and are the newest additions to the Flävar range. The combination of citrus and sweet is a delectable mix.

Inspired by Founder Rolf's Scandinavian heritage, as well as the Swedish concept of 'Fika' (a short break from a busy day to enjoy a sweet treat with friends), Flävar's retro refresh of the schnapps category is long overdue - think you know schnapps? Think again.

Brand Director Matt Bandy says,

“Flävar exists to bring flavour and flair to the lower ABV spirits category. We set out to create innovative and versatile flavours that inspire people to explore new delicious tasting drinks. Flävar is for people who want the good times to taste great and we're on a mission to make the shot drinking experience both premium and mouth-watering!”

Blueberry and Lemon is packed with flavour and is reminiscent of a juicy, indulgent muffin - a much loved treat in Sweden. Essentially, we've created a muffin in a shot glass! Anyone for a Muffin Martini?

Lemon Pie has been created to get the tastebuds tingling! A mouth-watering, zesty taste experience, with a hint of vanilla for balance and creaminess. Delicious as a shot to get the party started or with a lemonade mixer.

The new products join the existing range which includes: Flävar Salted Caramel, Flävar Strawberry and Lime and Flävar Raspberry & Liquorice, all at 25% abv.

***Buy directly from https://flavarspirit.com. RRP £19.99 for 70cl, 25% ABV. Also available at Amazon and Wetherspoons nationwide.***

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NOTES TO EDITORS

Get involved in the Schnappschat and follow for exciting news on new Flävars coming in 2023: https://www.instagram.com/flavarspirit/

About Flävar

To fun loving taste explorers, who are always looking beyond the ordinary and want their cocktails, shots and mixed drinks to taste delicious, Flävar is the clear, flavoured vodka-schnapps from Sweden that makes the good times taste amazing!

Flävar is driven by taste innovation with its unique range of delicious, characterful spirits, inspired by traditional Swedish sweets and desserts - and made with high quality smooth vodka at a lower 25% ABV. Founded by industry stalwart Rolf Munding, Owner of the workshop in Borensberg Sweden that launched award-winning Swedish vodka and Gin: Truth and JÜST. Rolf has over 20 years of owning and running successful hospitality venues, including Market Taverns pub group in London.

Founder Rolf Munding says,

“Anyone brought up in Scandinavia will know schnapps well! The unique flavour of schnapps makes me think of some great times, as I am sure it does for many other people too, and Flävar is inspired by this retro drinking experience mixed with the UK's thirst for dessert-style flavours.