SEVEN BRO7HERS BREWING CO is launching its first ever Helles Lager – the new beer will sit proudly in the family core range.

Helles Lager is set to rival the best in the business, the new offering and promises to be perfect pint for lager lovers ready to kick back in the beer garden this summer.

Available in 330ml cans and on tap in the brothers SEVEN BRO7HERS BEERHOUSES, this 4.6% ABV beer and leaves you lusting after sunsets to the last drop.

A bright, golden lager, the Helles is rich with a nutty sweetness, infused biscuit, and honey on the nose. You'll find notes of lightly toasted bread, harmonious malts, and zippy bubbles with every sip. The beer promises to be both satisfying and moreish.

Keith McAvoy, CEO of SEVEN BRO7HERS BREWING CO, said: “We believed it is important our core range remains fresh and relevant, so we have given it a small shake up based on consumer trends and customer feedback.

“Helles Lager is growing rapidly popularity as the UK's go-to session beer – it is exciting to put our spin on it as we evolve our core range.”

Helles Lager is available via SEVEN BRO7HERS brand new web shop for £2.20 per can, or in multiple buy bundles. The lager is also available to hospitality and bar trade via the buying team.

The brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad's home-brewing in their cellar at home.

The brothers currently run successful beer houses in Middlewood Locks and MediaCityUK in Salford, Ancoats and Liverpool. They also operate a taproom bar in the brewery and a pop-up at Kampus in Manchester City Centre. In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge. The beer is available on tap at all these sites.

ENDS

For more information and product shots please contact SEVEN BRO7HERS:  the-lowedown@outlook.com / 07909776617