14 Apr 2023
The Perfect Pick: Introducing Fever-Tree's New Adult Soft Drink, Sparkling Cloudy British Apple With a Twist of Garden Mint

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Fever-Tree

Spring 2023: Fever-Tree, the UK's number-one mixer brand, today unveils a delicious new addition to its growing adult soft drinks range: introducing Fever-Tree Sparkling Cloudy British Apple with a Twist of Garden Mint. 

The sophisticated new soft drink is made withDabinett apple, a variety of cider apple renowned for their deliciously tart bittersweet taste making them perfect for the adult palette. The apples are pressed locally within 24 hours to ensure their juices maintain their crisp fresh flavour. 

To add complexity, the apples are delicately blended with garden mint, hand-harvested in the morning when the plants are most fragrant. Combined with sparkling spring water, the result is a juicy, refreshing and sophisticated soft: best served on its own, over ice with a garnish of mint. 

Traditionally filled with options that are either overly sweet and high in sugar, or on the other hand, low in calories but lacking flavour; Fever-Tree's ambition is to put quality and choice back into the category, just like they did for mixers. Taking classic soft flavours like lemonade, ginger beer, raspberry and now apple and reimagining them the Fever-Tree way. 

Sparkling Cloudy British Apple is crafted with Dabinett apples, grown locally on Stocks Farm; a 200-year-old family-run hop and fruit farm located on the picturesque Herefordshire / Worcestershire border. The Capper family have been growing its award-winning apples here since 1962, lending their apple expertise to Fever-Tree to help them find the perfect pick for their latest sparkling soft. 

Marketing Director Saskia Meyer, Fever-Tree says:

“Apple is a British flavour we all know and love, it's nostalgic and for so many people it's one that stems right back to childhood. As an adult, however, it's hard to find an apple-flavoured soft drink that isn't overly sweet or crafted for children. We wanted to change that by elevating the classic flavour the Fever-Tree way. We specifically sought out cider apples from England's iconic shire counties which are typically less sweet. Then, we added complexity and a hint of sophistication with the addition of Moroccan mint. Where we have landed is something that is delicious, refreshing and unashamedly adult.” 

Just like Fever-Tree's mixers, the sparkling soft drinks range is made with only natural ingredients and no artificial flavours or sweeteners. Plus, at less than 20 calories per 100ml, consumers won't have to compromise on flavour to feel good about their choice. 

Lunch Breaks, picnics or when the afternoon cup of tea won't cut it; make Fever-Tree Sparkling Cloudy British Apple with a Twist of Garden Mint your go-to for soft sophistication this Spring. 

To discover the full Sparkling range please visit: https://fever-tree.com/en_GB/products 

Available in Sainsbury's from 19 March 23. RRP £2 for 500ml. Under 20 calories per 100ml. 

For more information please contact PR Manager Jo // joanne@joannebaird.com // 07814 267 444

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About Fever-Tree

In 2005, Fever-Tree co-founders Charles Rolls and Tim Warrillow pioneered the premium mixer category, bringing choice, quality and excitement back into the long mixed drink. They travelled to the ends of the earth to source the finest ingredients, including quinine from the Rwandan border/Democratic Republic of Congo, ginger from the Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily. Fever-Tree is now the world's leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to over 80 countries worldwide. The company sells a range of carbonated mixers to hotels, restaurants, bars and cafes as well as retailers, now sold in over 80 countries globally.

 

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