Whether it's a duvet day or a classic case of JOMO (joy of missing out), sometimes all you crave is a proper night in. So, grab your slippers and tie yourself up in your duvet. Netflix on. Popcorn at the ready. Tonight, we're in-in with PROPER Snack's all-new popcorn flavours.

PROPER Snacks brings excitement to its hand hand-popped butterfly popcorn to new heights with two new flavours – Sweet Cinnamon and Sweet – keeping you seriously satisfied with indulgent, yet healthier alternatives to your favourite sofa snacks.

Sweet Cinnamon uses the perfect blend of warm cinnamon flavours with a hit of smooth caramel. This season's ultimate night-in 'snackcessory' boasts 37% less sugar than leading brands whilst being biscuity, spice and all things nice.

What's more, PROPER Snacks is bringing that cinema-style taste to your sofa with its new Sweet popcorn. Made with its best recipe yet, the upgraded flavour is sprinkled with the perfect amount of Demerara sugar to give you a sweet, crunchy hit. To top it off, Sweet contains 24% less sugar than other leading brands and complies with the government's HFSS legislation.

As with all PROPERCORN, they are totally vegan, gluten-free, high in fibre and made using all-natural flavouring with absolutely no palm oil. Both are also under 126kcal per serve.

In line with the brand's history of championing creatives to curate its famous on-pack designs, the new flavours bring a pop of colour to your snack cupboard, thanks to vibrant packaging created by independent artists, Kelly Anna and Eva Lefmann.

Founder, Cassandra Stavrou explains “Sweet has always been our hallmark. The fact that we've been able to develop this indulgent flavour with our best-ever recipe, whilst also making it healthier, is something we're really proud of. Sweet Cinnamon is so delicious. It only lasts a few seconds in our office and we can't wait for it to hit the shelves.”

The new PROPERCORN flavours will launch in ASDA and Ocado from March, with launches
in Waitrose, Sainsbury's and Tesco later in 2023. Sharing packs, RRP £1.80 / 100g.

You are what you eat. So eat PROPER.

ENDS

For further information, please contact:
Ria Wolstenholme on r.wolstenholme@woodrowcommunications.com / 07862 000587
Sonia De Mello on s.demello@woodrowcommunications.com / 07380 942308

About PROPER
Founded in 2011 by Cassandra Stavrou, PROPER has quickly emerged as Europe's largest independent healthier snack brand.
The bold and playful snack maker is best known for its award-winning collection of popcorn, PROPERCORN, lentil chips, PROPERCHIPS and most recent crisps addition with PROPERCRISPS.

Starting out by tumbling popcorn in a refashioned cement mixer, its passionate team have grown from kitchen start-up to global snack favourite in ten years.

'We're not perfect, we're a B Corp'

To be awarded B Corp status, brands have to meet high standards of overall social and
environmental performance, transparency and accountability. PROPER became a verified B
Corp way back in 2018. Read more about what this means to us, here: https://proper.co.uk/pages/b-corp