One of the UK's leading plant-based cheezes is gearing up for spring and the arrival of the picnic season with the launch of its first-ever vegan snacking cheeze.

Multi-award-winning Applewood Vegan will be available to buy in Minis format at Morrisons stores across the country from 27 March.

Applewood Vegan is part of the Norseland portfolio of cheeses - both dairy and vegan - and the company is the established blended and snacking cheese specialist in the UK so has many years of experience making the best snacking cheeses in the UK.

Applewood Vegan Minis will be the snacking format of Applewood Vegan - the second best-selling plant-based cheese* in the UK - and will be fortified with B12 and calcium, coconut based and free from dairy, lactose, soya, gluten and palm oil.

Talking about the launch of the Applewood Vegan Minis, Ffion Davies, Brand Manager for Applewood and Applewood Vegan, said: "We are so excited to be bringing Applewood Vegan Minis to the market. When we launched Applewood Vegan in block format back in October 2019, the demand was so strong that the supermarkets stocking it sold out in a few hours. Since then, we have launched Applewood Vegan Slices and Grated, have gone on to win 11 awards, and Applewood is now the second best-selling plant-based cheeze in the country.

"We can't wait to see what customers think. Just in time for spring, the Minis will be perfect for lunchboxes and picnics, and are also a good snacking option for anyone counting calories as each Mini contains only 45 calories."

Applewood Vegan Minis will be available to buy at Morrisons stores across the UK from 27 March.

*52we Kantar data to 20 July 2022

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Angie Cronin

Loudbird PR and Communications

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• Applewood Vegan is now the second biggest vegan cheeze brand in the UK, is also available in Asda, Sainsbury's, Tesco, Waitrose, Ocado and Morrisons.
• Applewood was the UK's first major cheese brand to launch a vegan cheese alternative when it hit the market back in October 2019. It proved to be so popular with vegans - and flexitarians - when it launched, that 40% of the Asda stores that stocked it sold out on the first day.
• Its popularity was due to its meltability factor; it melts just as well as its dairy cheese counterparts. It is fortified with B12 and calcium, is coconut based, has Applewood's unique smoked flavouring and is free from dairy, lactose, soya, gluten and palm oil.
• Applewood Vegan is made in an allergen-free factory negating the risk of cross contamination from dairy products.
• It is approved by The Vegan Society.
• Applewood Vegan has won 11 awards including the Gold award at the FreeFrom Food Awards 2020; Best Vegan Cheese in the 2019 Vegan Food UK Awards; and Best Vegan Cheese For Melting in the Vegan Cheese Co. 2019 Awards. Its most recent award is the Silver Award in the Dairy Free Cheese Alternative category at the International Cheese Awards 2022.
• Applewood Vegan and Applewood are part of the Norseland portfolio of cheeses. The other cheeses include:
  • Jarlsberg® Deli Cheese with Holes
  • Mexicana® UK's No Spicy Cheese
  • Ilchester® a leading speciality British cheese brand
  • Ilchester® Vegan Melting Mature
• Norseland is the UK's number one blended cheese supplier with its headquarters in Ilchester, Somerset.