London-based start-up, Phizz (www.phizz.co) creates everyday life armour with their trio of 3-in-1effervescent tablets that combine a hydration formula, electrolytes, and a comprehensive multivitamin (RRP £8 per tube of 20 tablets). The young, science-led team is working with a Swiss research laboratory to develop innovative all-in-one health supplements that are formulated to support daily wellbeing, exercise, travel, and nights out. Unlike other effervescent brands, Phizz is both a multivitamin and a rehydration remedy, helping you to thrive every day, covering you across three main pillars:

• Hydration
  • Dehydration and vitamin deficiencies are two common, daily challenges that can negatively affect our physical and mental health. Just 1% dehydration can lead to fatigue, headaches, muscle cramps and concentration loss
• Electrolyte Replenishment
  • Phizz contains the four key electrolytes, lost through sweat, that are needed to support nerve and immune system function, and prevent cramping and muscle fatigue
• High Dose Multivitamin
  • Phizz offers eighteen essential vitamins and minerals for natural energy, reduction in fatigue, normal functioning of the immune system, mental performance and to repair cellular damage

We wake up every day with two basic health goals, to eat a well-rounded diet that achieves all our nutritional requirements and to drink enough water; busy modern life, travel and high-performance sport all get in the way of achieving these goals, and without optimal nutrients and hydration, you're not your best self. Phizz 3-in-1 is a small but mighty tablet (available in Orange, Apple & Blackcurrant and NEW Mixed Berry), that helps you get one step ahead of your immune, energy, focus and hydration goals. Phizz's science-backed formula helps triple your water intake (compared with drinking water alone), delivers natural energy, and supports your immune system. Just dissolve one tablet in a glass or bottle (best served chilled!).

Phizz is perfectly balanced with 18 quality and high-dose vitamins and minerals designed to boost your natural energy (thanks to a B-12 and B-6 vitamin hit, which also help aid metabolism), 375% of your daily dose of immune-boosting vitamin C (the equivalent of three oranges) and four key electrolytes, often lost through sweat. Phizz also packs a self-care punch with zinc (more than in three cups of spinach), potassium (more than in one banana) as well as other powerful antioxidants (detailed in the chart below).

Phizz can be built into your everyday routine, or for more targeted needs, you can supplement with Phizz to combat tiredness, support an active lifestyle and marathon training, rapidly rehydrate after a big night, beat jetlag and support the body in hot climates.

Dehydration can have significant effects on physical performance; drinking Phizz prior to exercise can lead to reduced fatigue, cramps, and thirst, as well as increased energy and stamina. This is particularly relevant to endurance events where large volumes of water can be lost through sweat. The inclusion of electrolytes ensures water is retained in the body and not lost through urination. Phizz is rigorously vetted by medical departments and players and is chosen as their proffered hydration solution due to the efficacy of the formula. Phizz has supplied over 50 pro sports teams across rugby, football and cricket including Arsenal, Liverpool, and Saracens. Notable fans include Olympic Champion Peter Reed OBE, TV personality Vicky Pattison and television presenter Andi Peters; Damian Roden, High-Performance Consultant and former Premier League Head of Performance says, “Phizz gives players a head start on the competition with the vitamins and electrolytes our players need to perform at their peak.”

Although a premium option, with quality at its core, Phizz offers value against a typical energy drink, at just 40p per serving. Your plastic usage is also cut down to one recyclable tube, compared with 20 one-time-use drinks containers. Helping you to minimise your impact and maximise your health, Phizz has partnered with Plastic Bank, for each Phizz product purchased, 1.3x its weight in plastic waste is collected, recycled and prevented from entering our oceans; collectors are paid a premium, helping support impoverished communities. Phizz is proud to be leading the way as the only plastic- positive effervescent tablet in the category.

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Using the power of science, Phizz make all-in-one health supplements that help you thrive every day; find Phizz at Sainsbury's, Tesco, and Amazon, or buy direct from www.phizz.co.

NOTES TO EDITORS

PHIZZ VITAMIN & MINERAL BREAKDOWN

• Hydration Formula:
• 319mg Sodium
• 115mg Potassium
• 229mg Chloride

PHIZZ BENEFITS

• 18 perfectly balanced vitamins and minerals
• 4 electrolytes
• Premium, Quality Ingredients
• Natural energy, combating fatigue
• Hydrates 3x faster than water
• Immune support
• Boasted brain function
• Boosted Muscle function
• Vegan
• Low Calorie (10kcals per tablet)
• Natural Flavours & Colours
• 2022 Men's Health Sports Nutrition Award Winner
• Informed Sport Tested
• 40p per serving
• British Start-up – Support Small Business!

PHIZZ RANGE

·      Orange 3-in-1 Hydration, Electrolytes & Vitamins Tablets ·      Mixed Berry 3-in-1 Hydration, Electrolytes & Vitamins Tablets ·      Apple & Blackcurrant 3-in-1 Hydration, Electrolytes & Vitamins Tablets

• Available in 10 (RRP £5) and 20 tablet tubes (RRP £8) as well as 60-tab boxes (RRP £20)

PHIZZ STOCKISTS

• Tesco
• Sainsbury's
• Amazon
• Harrods
• Selfridges & Co
• Ocado
• Holland & Barrett
• WHSmith
• Lloyds Pharmacy
• Emirates
• Peloton Covent Garden
• Wholesale via CLF

PHIZZ BIOGRAPHY

Phizz was founded in 2015 by four Australian friends. A gap in the market was clear when they couldn't find an all-in-one solution to support their wellbeing when travelling. Phizz 3-in-1 effervescent tablets were developed and quickly gained traction with pro sport and airlines. Poised for expansion, the business received multi-million investment in 2020 and has been on an accelerated growth journey since, quickly becoming the fastest growing effervescent brand in the UK.

Phizz is now a team of eight people located in Shoreditch, East London, headed up by Daniel Cray, who studied Business & Marketing at Monash University in Melbourne, before going on to work in corporate new business development and communication across spart travel and lifestyle at Dentsu Aegis Network. Daniel always had a goal to build his own business, Dan says, “My grandfather, who emigrated to Australia from the UK in the 60s was a salesperson turned serial entrepreneur, has always fuelled my ambition. I've worked since I was 12 years old (as a delivery boy for a local pharmacy) and the drive to succeed in whatever I do is something ingrained from a young age.”

Including Daniel, Phizz has four co-founders. Rory Simmance-Freemantle and Daniel have been best friends since primary school, together they've travelled the world; Daniel met Jon Knight a decade ago whilst interning together at advertising agency Publicis, where they became good friends. Phizz began as when the friends who flew between Australia and Europe regularly, were shocked to learn that you lose two listers of water in a 10-hour flight, we became obsessed with the impact of dehydration on wellbeing. 

Dan says, “We were tired of separate multivitamins, electrolyte powders, and sports drinks, a better solution had to exist. How could we hydrate better than water and replenish the daily health essentials - in one product?  We sought help from a PhD neuroscientist and research fellow at NYU who stood behind our idea and agreed to help formulate our winning formulas. We packed up life as we knew it, said goodbye to friends and family, and flew to London to build a self-funded business. After nine months of working around the clock with a Swiss research laboratory... Phizz was born!”

Within six months of business Phizz was stocked by the Grammys and within twelve months it was an amenity onboard Emirates, fast forward to February 2021 and Phizz gained its first national retailer, Sainsbury's. Selling to airlines, pro sports teams and hotels has given Phizz necessary revenue, but also recognition and credibility.

Phizz ran as a self-funded business for five years, kicking off with a five-figure sum from the founding team. With minimal capital, Phizz disrupted its way into the hydration category and had strong early-stage business. Phizz has shifted up a few gears in the last two years; by increasing its retailer footprint, amping up e-commerce, concentrating resources on the UK market and employing a hungry and talented team. 

Dan adds, “Phizz helps you get one step ahead of your body's battle with today or tomorrow. We're in the business of optimising physiology and lifestyles. We see opportunity to bring strong science with real benefits into various categories in wellbeing. Our range expansion has begun in gut health - one of the fastest growing health concerns for brits. We're on a path to becoming a household name in the UK and we already see strong global interest in our brand and products”.

Find Phizz on social media:

• Facebook: facebook.com/PhizzUK
• Instagram: instagram.com/phizz

To request samples, images, or interviews, please contact Right Hand PR:

Alex Godfrey: alex@right-hand.co // 07739 804 670