Devon based Hattiers Rum and Red Paddle Co have collaborated in an exciting new partnership.  These two leading Westcountry businesses are currently launching a range of super stylish co-branded kit including a Long Sleeve Pro Change Robe Evo, Waterproof Soft Cooler Bag (18L and 30L), Waterproof Cool Bag Backpack (15L), Waterproof Backpack (30L) and Waterproof Kit Bag (40L and 60L).  This exclusive new range is available from hattiers.com.

With both brands emphasising importance on their environmental journeys and their love for the outdoors, this partnership aims to inspire a new sense of everyday adventure. 

Philip Everett-Lyons, founder and CEO of Hattiers Rum, comments: “There is an incredible synergy between Hattiers and Red Paddle Co with both companies sharing a similar ethos and values.  We're really excited about this partnership which is the start of a long term working relationship between the two brands.”

Founder and CEO of Red Paddle Co, John Hibbard, says: “We're delighted to be working with a fellow South Devon brand that shares a similar love of coastal adventures. We're all about balance in life and after an epic paddle-boarding trip, what could be better than ending the day with a tot of rum! It's also great to be collaborating with a B Corp certified company as we reach the final stages of our application and certification.”  Hattiers was the first rum brand in the UK to become B Corp certified. 

To celebrate the coming together of the brands, Hattiers Rum joined forces with Red Paddle Co for their 'opt outside' campaign this November.  In a bid to say no to over consumerism both businesses opted out of the Black Friday and Cyber Monday hype, instead pulling together to make a difference in their much loved natural environment. Volunteering with local environmental projects, the new partners helped clear the South Devon shorelines from plastic pollution with 'Till The Coast Is Clear' and contributed to The Deer Wood Trust's Woodland Project.

Specialising in sourcing fine blended aged rums from around the world, which they sustainably blend on Flete Estate in the South Hams, Hattiers Rum creates three stunning unique rums; Egremont Premium Reserve Rum, Eminence Blended Aged White Rum and Resolute Navy Strength Rum.  The Hattiers Rum range is available at hattiers.com as well as Waitrose & Partners, Harvey Nichols, Master of Malt, Fortnum & Mason, The Whisky Exchange, Enotria & Coe and Drink Finder.

Launched in 2008 by founder and CEO, John Hibbard, Red Paddle Co was born when John, a former windsurfing UK Champion, discovered Stand Up Paddle Boarding.  He quickly noticed a gap in the market for an alternative Stand Up Paddle board which wasn't cumbersome and heavy.  Ever since, John has been on a mission to produce the very best inflatable paddle boards on the market and to continue growing the SUP community.  Now, more than ten years on, Red Paddle Co is a brilliant community of passionate paddle boarders from all over the world and considered the world's best inflatable stand up board brand.

For further information about Hattiers Rum please visit www.hattiers.com or like and follow Hattiers Rum on Instagram: hattiers_rum and Facebook: HattiersRum.  For further information about Red Paddle Co please visit www.red-equipment.co.uk or like and follow Red Paddle Co on Instagram:

Redpaddleco and Facebook: Red Paddle Co.

- ENDS -

Notes to Editor - Hattiers Rum 

1. Established in 2017, Hattiers Rum is the brainchild of Philip Everett-Lyons and came to life after Philip and his wife moved back home to the beautiful South Hams in Devon.  After a chat with a friend in a local pub one evening about importing a barrel of rum, then selling a few bottles to cover the cost, Philip quickly saw there was an opportunity for rums that weren't a single estate and were perfect for people coming to rum for the first time.  And so, Hattiers Rum was born. 
2. In November 2020 Hattiers Rum joined over 4,000 companies across 77 countries, to become the United Kingdom's first B Corp Rum.
3. Pricing for the new products are:

Long Sleeve Pro Change Robe Evo RRP £159.95

Waterproof Soft Cooler Bag (30L) RRP £179.95

Waterproof Cool Bag Backpack (15L) RRP £134.95

Waterproof Backpack (30L) RRP £99.95

Waterproof Kit Bag starting at RRP £129.95

For further information, photography or an interview with either Philip Everett-Lyons, founder and CEO of Hattiers Rum, or John Hibbard, founder and CEO of Red Paddle Co please contact:

Danielle Merchant or Emilie Morris at RAW Food and Drink PR 

Email: danielle@rawfoodanddrinkpr.co.uk   / emilie@rawfoodanddrinkpr.co.uk

Telephone: 07964 321 789 / 07932 337 016
Twitter: @RAWSW