From seed to glass – In the Welsh Wind partners with international seed company KWS to produce a stunning Three Grain Vodka

• Three Grain Vodka is the first vodka product for the In the Welsh Wind brand
• An eye-catching augmented reality (AR) label tells the 'seed to glass' story of the vodka
• Three Grain Vodka officially launches on November 18 – RRP £40 (40% vol / 70cl) 

A collaboration between award-winning distillery In the Welsh Wind and KWS - one of the world largest seed suppliers – has produced an exceptional Three Grain Vodka.

The Three Grain Vodka, which will sit alongside In the Welsh Wind's other premium spirits, will officially launch on November 18 in Cardiff and opens another exciting chapter in the distillery's history as the brand expands its range. 

It is the first vodka produced by the Cardigan distillery for the In the Welsh Wind brand and the story of this spirit - from 'seed to glass' - will be told on every bottle thanks to its eye-catching augmented reality label. This is another first for distillery, with the label commissioned by KWS and developed by tech company Juice Immersive.

The Three Grain Vodka is a combination of barley and rye supplied by KWS, which was blended with a wheat-based spirit to create this latest addition to the In the Welsh Wind range.

The origins of this vodka began earlier in the year when KWS' Digital Innovation Team sought an authentic partner to produce a consumer end product from its seeds.

Close connections brought KWS and 'maverick' In the Welsh Wind together and the vodka was born. The story of the vodka using AR technology to share the journey, from the fields to the glass, was also established at the onset.

Available in 70cl bottles and priced at £40, Three Grain Vodka (40% vol) is available online from www.inthewelshwind.co.uk

Ellen Wakelam, co-founder of In the Welsh Wind said: “It's been a great journey bringing together barley and rye grown from KWS seed with our wheat-based spirit to create our Three Grain Vodka. 

“The final product is smooth and rich. As a varietal vodka, the flavours of the barley and grain are present - as we wanted them to be. There's a distinct rye finish, along with flavours of vanilla and cold ice cream on a warm crepe. It's as good to sip neat as it is mixed into a cocktail or served long with a good quality tonic.”

She added: “Bringing the story to life via our very first AR label is also incredible. We're excited to have the opportunity to tell the story of the grain, from seed developed by KWS and nurtured by farmers, to a finished vodka. The label, which is artistically stunning, complements our other In the Welsh Wind products.”

Meredith Mendola, Operations Lead for KWS' Digital Innovation Team, said: “We could not pass up the opportunity to partner with an authentic bespoke spirits brand and a talented extended reality agency to show how our high-quality seeds become the products you enjoy.”

For the latest news and updates from In The Welsh Wind follow them on Facebook, Instagram and Twitter.

Ends

Issue Date: 16 November 2022

Samples: A limited number of samples are available for review purposes.

Images: A selection of images are available via this link - https://www.dropbox.com/scl/fo/1fokf26wzflya2ng1nsca/h?dl=0&rlkey=m75rktzl2ykic3uety8hcuxwb

Media contacts:

Sally Sellwood sally@inthewelshwind.co.uk; 07919 555630

Lee McLaughlan, Auvent PR. hello@auventpr.com; 07533 739260

Notes for Editors

About In the Welsh Wind Distillery Ltd

In the Welsh Wind Distillery is a craft distillery on the west coast of Wales, five miles north of Cardigan. The company produces award-winning Signature Style gin and Palo Cortado cask-aged gin under the In the Welsh Wind Brand, and a range of gins, vodka and rum under the Eccentric Spirit Co brand. It also produces a number of award-winning gins for other businesses. The distillery is now pioneering the first fully Welsh whisky using barley grown in the fields of South Ceredigion and North Pembrokeshire, entirely processed and matured at the distillery site in west Wales. www.inthewelshwind.co.uk

About KWS

KWS SAAT SE is one of the world's leading plant breeding companies headquartered in Germany. A company with a tradition of family ownership, KWS has operated independently for 165 years. It focuses on plant breeding and the production and sale of seed for corn, sugarbeet, cereals, vegetables, oilseed rape and sunflower.

KWS uses leading-edge plant breeding methods to continuously improve yield for farmers and plants' resistance to diseases, pests and abiotic stress. Over 5,000 employees* in more than 70 countries generated net sales of around €1.5 billion in the fiscal year 2021/2022. To that end, the company invested more than €285 million last fiscal year in research and development.   *excludes seasonal workforce.  
www.kws.com  
https://www.linkedin.com/company/kwsgroup/
KWS UK Ltd - YouTube