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06 Oct 2022
Now Available: Double Dutch New Pink Grapefruit Soda Launches in Waitrose
Tags: Mixers, Tonic, Double Dutch, new product, food and drink, Waitrose, launch
DOUBLE DUTCH NEW PINK GRAPEFRUIT SODA LAUNCHES IN WAITROSE
'DOUBLE YOUR EXPECTATIONS WITH THE BRAND-NEW ZESTY MIXER, PERFECT FOR A PALOMA!'
Double Dutch, the producers of award-winning premium tonics and mixers, have announced its new Pink Grapefruit soda is now available in Waitrose stores around the UK.
The brand-new zesty flavour is now available instore and online via Waitrose, with the 150ml cans ready to be paired with Tequila, which has been dominating the spirits sector in 2022, as well as with Mezcal or other white spirits, levelling up at-home cocktail creations.
Double Dutch's Pink Grapefruit soda follows the distinctive dual flavour style of the Double Dutch range, making for a flamboyant, fresh drink. It was developed in response to the huge consumer demand for citrus-flavoured non-alcoholic beverages, attracting the attention of Waitrose, which has seen online searches for grapefruit soda increase by 400%.
The Pink Grapefruit soda begins with an intensely rich grapefruit flavour which then slides into the luscious tastes of Persian lime creating a well-rounded mixer that offers a blend of sweetness and depth that is delicious on its own, or paired with white spirits.
For the signature Paloma serve, pair the Pink Grapefruit mixer with tequila, and fresh lime, and serve in a Pink Himalayan salt-rimmed highball glass. The new mixer is a simple way to crack perfect Paloma at home, a rising cocktail trend set to rival the popularity of the classic margarita this year.
The Pink Grapefruit soda joins the Double Dutch portfolio of innovative and flavourful mixers such as Cucumber & Watermelon, Pomegranate & Basil, Cranberry & Ginger Tonic as well as a premium Skinny Tonic Water, Ginger Ale and Ginger Beer.
Double Dutch is committed to continually innovating in the category, identifying flavourful spirit mixers which make for easy and consistent cocktails at home, as well as being a bartenders' favourite and the exclusive tonic brand for Soho House globally. True to this mission, the brand launched two Cocktail Sodas in 2020, the unique Bloody Mary Soda and spicy Margarita Soda.
Co-founder of Double Dutch Raissa de Haas commented on the launch, “We couldn't be more excited to launch our Pink Grapefruit soda to make every Double Dutch party that bit better! A Paloma is one of mine and Joyce's favourite cocktails and we've developed a delicious, zesty recipe to ensure each, and every Paloma made with our Pink Grapefruit soda is the quintessential taste for every season!”
Double Dutch is the award-winning producer of premium tonics and mixers that are first-class, fabulous and flavoursome. Led by twin founders, Raissa and Joyce de Haas the brand's range of refreshing soft drinks are the perfect pair to any event, or sister serve to any spirit.
The range now contains thirteen delicious flavour variations, bringing the energy to any event, at any time, in any place – whether that's Sunday brunch or a Tuesday evening. All the products are naturally vegan and gluten free, and as part of the twin founders mission to do business the right way, the brand is now proudly Carbon Neutral.
Double Dutch Pink Grapefruit soda is now available exclusively at Waitrose or the Double Dutch website, £3.50 for 6 x 150ml cans.
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For more information, imagery and samples please contact Ellie at Scoop.
About Double Dutch
Co-founded by twin sisters Raissa and Joyce de Haas, Double Dutch is a premium mixer brand offering a range of award-winning tonics and mixers that are both a refreshing soft drink or a lively mixer to enhance any spirit. All flavours in the eleven-strong range are created through the process of molecular gastronomy, which results in unique, counter-intuitive and delicious flavour combinations.
The portfolio includes innovative and flavourful mixers such as 'Cucumber & Watermelon', 'Pomegranate & Basil', 'Cranberry & Ginger Tonic' as well as a premium 'Skinny Tonic Water', 'Ginger Ale' and 'Ginger Beer'. In 2020, the brand released two Cocktail Sodas, 'Bloody Mary' and 'Cucumber Margarita'.
Joyce and Raissa have grown their London-based business to 45 countries around the world including Belgium, their native Netherlands and most recently, the USA. The brand became carbon neutral in 2022 and is now pursuing B-Corp status.
