22 Sep 2022
Leading vegan and gluten-free e-commerce brand Positive Bakes is thrilled to announce that it has launched a range of delicious gluten-free and vegan bakes in all Whole Foods Market stores across London.
This is the first retail outlet to stock products by the award-winning, family-owned brand, since its inception in early 2020.
Positive Bakes was started by husband and wife Aatin and Helen Anadkat, after they discovered that their son had a dairy allergy. Their mission was to produce the most delicious free-from, natural and handmade products available in the UK, with the least impact on the environment.
Currently available at all seven Whole Foods stores across London are a range of Positive Bakes products including seasonal pumpkin pie, pecan pie, apple pie, and a range of delicious loaf cakes including carrot cake and chocolate cake, along with the brand's best-selling brownies and blondies. All Positive Bakes products are packed in 100% plastic free packaging.
Positive Bakes co-founder Aatin Anadkat BEM said: “We are thrilled to see our products on the shelves of Whole Foods. Taking our brand to the premium retail market was always part of our master plan, and to have Whole Foods be the first retail brand to stock us, is a huge achievement. It has taken many months of hard work and new product development by our incredible team, and we are really pleased with the results. It's a great step forwards as we continue to expand our brand.”
Positive Bakes products are free from dairy, gluten, soya, eggs, palm oil, preservatives, flavourings, yeast and GMOs and produced in the brand's dedicated energy-efficient bakery in Leicester and delivered in plastic-free compostable packaging.
Aatin said: “Positive Bakes is a truly purpose-led brand. We take our commitment to sustainability and the planet very seriously and have done since our inception in 2020. Sustainability is at the core of everything we do, from our energy efficient bakery to our ingredients and compostable packaging.”
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For all media enquiries please contact Positive Bakes PR:
yvonne@positivebakes.com
07970 286115
Notes to Editors:
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About Positive Bakes
Positive Bakes is a vegan and gluten-free e-commerce brand that was started by husband and wife Aatin and Helen Anadkat in 2020, after they discovered their son had a dairy allergy. Their mission was simple - to produce the most ridiculously delicious vegan and gluten-free bakes, with the least impact on the environment.
All products are ethically-sourced and FREE FROM gluten, soya, dairy, eggs, palm oil, yeast, preservatives and flavourings and are GMO-free. The company also has its own modern gluten-free and vegan bakery which is energy-efficient, where bakes are freshly produced around the clock in small batches by artisan bakers with no risk of cross-contamination.
All cakes are packaged in compostable plastic-free packaging (a casing made from wood pulp fibres is used instead of plastic) and delivered in carboard boxes.
The brand has had some great media coverage, namely in Tatler 'Best dessert deliveries in the UK', The Independent 'Best Christmas hampers' and also recommendations in Metro, Stylist and BBC Good Food magazine, with their raspberry and white chocolate blondies making a TV appearance in 2021 on C4 Sunday Brunch.
With sustainability and quality at their core Positive Bakes aims to spread positivity and joy through their beautiful, delectable and moreish bakes, whether that is a surprise gift to a loved one or simply a 'Positively Naughty' gift to yourself.
