
Tags: Wine, Boxed Wine, premium boxed wine, eCommerce

Grüner Veltliner is cooler than the Austrian morning mist! With crisp, citrus-zipped flavours that appeal to Sauvignon fans, it’s also got a savoury twist of white pepper, which pairs perfectly with food.
UK consumption of the Austrian flagship varietal increased by 20% in 2021 - so it was firmly on Laylo Co-founders Laura Riches and Laura Rosenberger’s hit list for Laylo, their luxury boxed wine brand.
Working with Master of Wine Clem Yates (MW) to find the perfect match, Laylo teamed up with Rob Krammer from the Esterházy family estate to create the Lot #11: Grüner Veltliner 2021.
The wine is made in the Burgenland, where rows of vines flow down to a picture-perfect lake and acres of forest. Morning mists keep the grapes cool, until they’re carefully picked and lightly pressed to retain all their delicious fruit, minerality and spice.
The baroque oil painting that forms the backdrop of Laylo’s wine box represents aristocratic Austria. It features the Esterházy palace, while wealthy revellers enjoy music, dancing and wine.
Rob Krammer’s winemaking experience in the new world gives his Grüner Veltliner a unique vibrancy. In celebration, Laylo add “grüvy”(!) stickers to every delivery to encourage their customers to get creative… Wild animals from Krammer’s native South Africa, cheeky costumes and even a box of Laylo.
Laura Rosenberger says: “It’s been so exciting to see customers proudly serving their Laylo boxes at dinner parties. This Grüner Veltliner is a brilliant foodie wine, with enough weight and racy acidity to cut through most cuisines.”
Laura Riches says: “With every box of Laylo, we try to reflect the story of the wine through thoughtful design. It’s been fun to bring Rob’s personality to life through the box and stickers… Now we can’t wait to see what customers create!”
Product details
The Lot #11: Grüner Veltliner 2021 is exclusively available from August 18th 2022 at drinklaylo.com for £37.99 per 2.25l box. Each box = 3 bottles, equivalent to £12.66 per bottle.
UK-wide next day delivery is FREE on all orders of 2+ boxes or £2.99 on single box orders. Customers also have the option to add a gift note.
About Laylo
Forget what you thought you knew about boxed wine! Laylo seek out small, limited-availability parcels of premium wine, then wrap them in boxes that consumers can feel proud to have on their countertop.
Each box generates 90% less carbon than glass bottles and is 100% recyclable. The boxes stay fresh for 6 weeks from opening, so customers can enjoy ‘the odd glass’ without needing to commit to a bottle.
Since launching in November 2020, Laylo’s wines have earned a cult following of wine critics and wine lovers. Their wines score an average 4.8* (out of 5) on Trustpilot.
Most recently Laura Riches and Laura Rosenberger were named Startup Entrepreneurs of the Year at the Food & Drink Heroes awards.