Masters Of All Things Cheesecake, English Cheesecake Company, has announced an exclusive partnership with the leaders in plant-based dairy alternatives, Violife.

Following a recipe reformulation, English Cheesecake Company has integrated Violife's Creamy Original Flavour across their vegan-friendly cheesecake range. Comprising of Double Chocolate Cookies & Cream, Vanilla Cheesecake with Lotus Biscoff and the company's newly launched Salted Caramel Cheesecake Sundaes, the dairy-free line up has been highly commended by customers who claim that “you can't tell it's vegan” and “it tastes just as smooth and creamy as a regular cheesecake”.

Formulated with coconut oil and enriched with vitamin B12, Violife's smooth and creamy vegan alternative to cream cheese perfectly lends itself to English Cheesecake Company's signature crunchy biscuit base and indulgent flavour combinations, as Josh Laurier, Operations Director at English Cheesecake Company explains:

“Violife is at the forefront of vegan alternative innovation, so we're absolutely thrilled that they have chosen to partner with us on reformulating our vegan cheesecake products.

When our NPD team brought me the new cheesecakes to try, I genuinely couldn't tell the difference with our regular product, that's how good they are! These vegan-friendly cheesecakes taste so deliciously creamy. Finally, customers wanting a dairy alternative know they don't have to compromise on taste!”

Victoria Slater, Head of Violife UK & Ireland is delighted to be joining forces with English Cheesecake Company in what is the brand's first retail partnership:

“Violife wants to show consumers that what we eat can make a significant positive impact on our planet by making the simple change from dairy cheese. We're proud to be working with the English Cheesecake Company, meaning that consumers looking for an indulgent vegan dessert can change their cheese without compromising on their favourite cheesecake flavours.”

English Cheesecake Company's vegan-friendly Salted Caramel Cheesecake Sundaes are available to purchase in-store and online at Sainsbury's now, with the cheesecake twin slices launching in the next couple of months. 

English Cheesecake Company Double Chocolate Cookies & Cream Cheesecake (Twin Slice) 214g (£3.75)

English Cheesecake Company Smooth Vanilla Cheesecake with Lotus Biscoff (Twin Slice) 213g (£3.75)

English Cheesecake Company Salted Caramel Cheesecake Sundaes 2x90g pots (£3.75)