14 Jul 2022
In the presence of H.E. Mrs. Laura Popescu, the Ambassador of Romania to the United Kingdom of Great Britain & Northern Ireland, Mr. Alexandru Dodan, Deputy Head of Mission of the Embassy of Romania to the United Kingdom of Great Britain & Northern Ireland and Mr. Nawaf Salameh, Founding Chairman of the Alexandrion Group, a unique, exquisite and premium product – Carpathian Single Malt Whisky (carpathian-singlemalt.com) - was 'unveiled' to an illustrious guest list in the historic surroundings of the Royal Automobile Club (RAC), in Pall Mall – London, an important historical building which dates back to 1897.
Mr. Nawaf Salameh, Founding Chairman of the Alexandrion Group stated:
“One month ago, we were in Washington, at the residence of H. E. Mr. Dan Andrei Muraru, the Ambassador of Romania to the USA, where we introduced Carpathian Single Malt to the global market for the first time. It was the beginning of our journey around the world, with the first single malt whisky ever produced in Romania. The second destination of our global tour was London and it was a true honour for me to be there, at the home of whisky, talking about a product with so much tradition, pride and history that I respect so much, in a historical exclusive venue, the Royal Automobile Club (RAC – Pall Mall), which perfectly complements the profile of Carpathian Single Malt. The British are the pioneers of single malt whisky production, this knowledge, is something we can tap into to help us grow and develop our product even further. I am grateful to the Romanian Embassy to United Kingdom of Great Britain & Northern Ireland for supporting us in organizing a spectacular event.”
Mr. Alexandru Dodan, Deputy Head of Mission of the Embassy of Romania to the United Kingdom of Great Britain & Northern Ireland said:
“Just like many other people I was intrigued by the idea of unveiling a Romanian single malt whisky produced according to a Scottish method, in the country that gave birth to single malt whisky and made it famous all over the world. But reading the story and seeing the enthusiasm around it, the winning spirit and the passion put into the whole project, from idea to product, I am now sure that Carpathian Single Malt will be a success on the British market for both Alexandrion Group and for Romania. The Romanian Embassy in London is honoured to be Alexandrion Group's partner in launching Carpathian Single Malt on the UK market and we will continue to support the Group, through the commercial and economic section, to introduce the product to the UK consumers.”
Carpathian Single Malt, the star of the show
Carpathian Single Malt was the undoubted star of the show, and was very well received by everyone. The two branded bars installed in the RAC's 'Mountbatten Room', supplied Alexandrion Group's spirits, wines, cocktails and, of course, the Carpathian Single Malt, to a packed guest list, who eagerly sampled the drinks, accompanied by a series of speeches, which was followed by networking accompanied by the Leon Garner Jazz band.
It is much in-keeping with Mr. Salameh's status as 'Keeper of the Quaich', brand innovator, entrepreneur and philanthropist, that he has brought Romania's first-ever single malt whisky to its spiritual home, and already received some excellent feedback from contemporaries. Master Distiller, Mr. Allan Anderson is certain that as the Carpathian Single Malt further matures, “this exquisite whisky will, without doubt, become one of the best in the world”.
A unique product
Carpathian Single Malt is made using 100% malted barley produced in Romania. This single malt is distilled, matured and bottled at the Alexandrion Saber 1789 Distilleries, located in Bucov, Prahova County, near the Carpathian Mountains. The first ever Romanian single malt whisky is made with pure Sub-Carpathian water, renowned for its quality, is natural colored, unchill filtered and bottled at 46 percent alcohol.
Alexandrion Group's single malt inaugural limited edition consisting of only 930 bottles comes in three 'finishings': Feteasca Neagra & Pinot Noir, as part of the Romanian Wine Cask Selection, and Madeira, as part of the Spanish & Portuguese Wine Cask Selection. Feteasca Neagra and Madeira finishing were initially matured in first-fill Bourbon casks, while the Pinot Noir expression was exclusively matured in Romanian Pinot Noir casks. Another world premiere in terms of single malt production brought by Alexandrion Group is the fact that Carpathian Single Malt was matured in Romanian wine casks.
Developing ties between Romania & UK
The Carpathian Single Malt is a product which is importantly showcasing the incredible natural and cultural assets of Romania, whilst developing further positive relations between the UK and Romania, all core ethics Mr. Salameh implements in all Alexandrion Group's products and under the group's umbrella.
The Week UK described Carpathian Single Malt on their 'Tried and Tasted: 50 of the world's best whiskies' article: “With its robust flavour and complex taste, this new world whisky is more like one from the old. Either way, it's a welcome addition to the global tour” and placed it at number 1 on their 'Tried & Tasted' listing.
The warmth, elegance, friendship and convivial ambiance of the 'unveiling' evening in Pall Mall, truly reflects all the elements Mr. Salameh wishes the Carpathian Single Malt to express.
This was the second event from the Carpathian Single Malt's global tour which began in the USA on May 25th with a lavish event at the residence of H. E. Mr. Dan Andrei Muraru, the Romanian Ambassador to the United States in Washington D.C. The journey will continue, as Carpathian Single Malt (carpathian-singlemalt.com) is gradually unveiled to consumers in many more countries and capitals across the world.
(N.B. Event date was 12th July 2022)
UK Content & Communications Consultant:
Mr. Ramy James Salameh
M: +44 (0) 7968 222275
About The Alexandrion Group:
Alexandrion Group is leader in the production and distribution of spirits and wines in Romania and the only single malt producer in the country. The group has a history of over 200 years in the local spirit industry, producing some of the strongest brands in Romania, at THE ALEXANDRION SABER 1789 DISTILLERIES, recognized both nationally and internationally for their quality and refinement. The product portfolio includes traditional Romanian drinks and international products. Alexandrion 5 * and 7 *, the famous Brâncoveanu XO, VS and VSOP vinars, SABER Elyzia fruit liqueur, Zolmyr fruit distillate, Kreskova Vodka and other products have ensured the Group the leading position of the Romanian spirit and traditional drinks market. Starting with 2018, the Group expanded its activity, completing its portfolio with award-winning, still and sparkling wines, produced by The Iconic Estate Winery.
